Manager- Account Based Marketing ABM

Onemetric; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

OneMetric is seeking a Manager – Account-Based Marketing to drive modern ABM strategies for US-based mid-market and enterprise clients. You will lead integrated campaigns, personalisation and engagement across multiple channels, leveraging platforms like HubSpot, Demandbase, and sixsense to deliver measurable pipeline growth.

You will collaborate with content, design, and sales teams to craft targeted messaging and assets, align with revenue goals, and continually optimise programs for higher

Qualifications

• 5–7 years of B2B marketing with hands-on ABM experience.
• Experience planning and executing integrated, multi-channel ABM campaigns for mid-market/enterprise.
• Familiarity with ABM technologies and intent data.
• Ability to translate business objectives into targeted campaigns.
• Strong collaboration with content, design, sales and marketing teams.

Responsibilities

• ABM Strategy & Transformation: help clients move from traditional ABM to modern, tech-driven programs.
• Integrated Campaigns: plan and execute multi-channel ABM campaigns across email, LinkedIn, paid media, websites and more.
• Campaign Ideation & Personalisation: develop account-specific messaging and personalised engagement.
• Technology & Automation: leverage HubSpot, Clay, Demandbase, 6sense, Influ2, and Contact-Level platforms.
• Cross-functional Collaboration: work with writers and designers to create assets and pages.
• Sales Alignment: partner with sales to identify high-value accounts and build engagement plans.
• HubSpot & Marketing Automation: manage campaigns, workflows, audiences, nurturing and performance tracking.
• Performance Measurement: track engagement, pipeline, conversion and ROI.
• Continuous Optimisation: analyse results and experiment with new tools and approaches.

Skills

ABM strategy

Campaign management

Personalisation

HubSpot

Marketing automation

Cross-functional

Sales alignment

Data-driven

Tools

Clay

Demandbase

6sense

Influ2

Contact-Level

Job description

Job Description:

About OneMetric

OneMetric (formerly Growtomation) is a revenue enablement partner for B2B teams. We build revenue engines end to end: the systems and data the teams run on, the GTM execution that turns them into demand, closed deals, and retention, and the AI that makes the whole engine faster and smarter.

As an Elite HubSpot Partner, we work with high-growth companies across the US and globally, and we start with the real revenue problem, not the tool. Most companies buy these three pieces from three different vendors, then wonder why nothing connects. We run them as one.

About The Role

We’re looking for a Manager – Account-Based Marketing (ABM) to work with US-based mid-market and enterprise organisations, helping them transform their ABM journey. The role focuses on moving customers from traditional ABM approaches to modern, technology-led strategies that enable better targeting, deeper personalisation, stronger engagement, and measurable pipeline growth.

You’ll work closely with client stakeholders and internal content, design, sales, and marketing teams to ideate, build, and execute integrated ABM campaigns. The ideal candidate combines strategic thinking with hands‑on execution and understands how to leverage platforms like HubSpot, Clay, Demandbase, and 6sense to build and optimise modern ABM programs.

Key Responsibilities

• ABM Strategy & Transformation: Help US-based mid-market and enterprise clients transition from traditional ABM approaches to modern, technology-driven ABM programs aligned with their business and revenue goals.
• Integrated Campaigns: Plan and execute multi-channel ABM campaigns across email, LinkedIn, paid media, websites, and other relevant touchpoints.
• Campaign Ideation & Personalisation: Develop creative campaign concepts, account-specific messaging, and personalised engagement strategies for target accounts and buying groups.
• Technology & Automation: Leverage tools such as HubSpot, Clay, Demandbase, 6sense, Influ2, and Contact-Level platforms to improve account identification, audience targeting, personalisation, and campaign execution.
• Cross-functional Collaboration: Work with content writers and designers to develop campaign assets, landing pages, emails, and other marketing collateral that resonate with target audiences.
• Sales Alignment: Partner with sales teams to identify high-value accounts, understand buyer needs, and build coordinated account engagement plans.
• HubSpot & Marketing Automation: Use HubSpot to manage campaigns, build workflows, segment audiences, execute lead nurturing, and track campaign performance.
• Performance Measurement: Track account engagement, buying-group penetration, pipeline contribution, conversion rates, and campaign ROI.
• Continuous Optimisation: Analyse campaign results, identify opportunities for improvement, and experiment with new technologies and approaches to improve ABM effectiveness.

What We’re Looking For

• 5–7 years of experience in B2B marketing, with strong hands‑on experience in Account-Based Marketing.
• Proven experience planning and executing integrated, multi-channel ABM campaigns for mid-market or enterprise audiences.
• Understanding of modern ABM methodologies and experience helping organisations evolve beyond traditional ABM approaches.
• Hands‑on experience with HubSpot and familiarity with ABM, intent data, and sales intelligence platforms such as Clay, Demandbase, 6sense, Influ2, and Contact‑Level tools.
• Strong campaign ideation skills and the ability to translate business objectives into targeted, personalised marketing programs.
• Experience collaborating with content, design, sales, and marketing teams to deliver coordinated campaigns.
• Understanding of ICP development, account segmentation, buying groups, intent signals, personalisation, and account engagement.
• A data‑driven mindset with the ability to measure campaign effectiveness and optimise for pipeline and revenue impact.
• Strong communication, project management, and stakeholder management skills, including the ability to work with US‑based clients.

Why Join OneMetric?

• Work with US-based mid-market and enterprise organisations across diverse B2B industries.
• Help customers modernise their ABM strategies through technology, automation, and data‑driven execution.
• Work with modern marketing technology and platforms across the HubSpot and ABM ecosystem.
• Collaborate with cross‑functional teams to build campaigns that deliver measurable business outcomes.
• Take ownership of ABM strategy, execution, and continuous improvement.