LVL BU Marketing Manager

1074 Amgen Technology Pvt Ltd.; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Amgen India (AIN) seeks a Marketing Manager to join the Lifecycle Value Lab (LVL) as part of a U.S. brand team.

You will drive digital marketing, promotional content, omnichannel campaigns, and customer engagement initiatives with cross-functional partners to deliver compliant, high-quality marketing programs aligned with brand priorities. You will participate in brand planning and performance discussions, identify opportunities to improve tactical execution, and partner with internal teams and

Qualifications

• Must have B.Sc/B.Tech; MBA/MS preferred for advanced roles.
• 8-13 years in marketing ops, brand marketing or product ownership.
• Experience with cross-functional collaboration across commercial and analytics teams.

Responsibilities

• Execute portions of brand tactical plans and deliver marketing initiatives on time.
• Develop, adapt and execute promotional content and materials for digital, field and congress events.
• Manage websites, email campaigns, digital ads and sales tools delivery.
• Collaborate with U.S. brand marketers, agencies and cross-functional stakeholders.
• Support congress-related marketing execution and content coordination.
• Oversee projects from development to execution, including budgets and reviews.

Skills

Cross-functional collaboration

Project coordination

Stakeholder influence

Digital marketing fundamentals

GenAI in marketing

Education

B.Sc/B.Tech

MBA or MS preferred

Tools

AEM/DAM

Workfront

SFMC

Veeva

Job description

Career Category Sales & Marketing Operations Job Description Reports to: Senior Marketing Manager, AIN LVL Advance Brand Integration

Role Summary

The Marketing Manager will serve as an Amgen India (AIN)-based member of one of the U.S. brand teams within the Lifecycle Value Lab (LVL). This individual will partner closely with U.S. brand marketers and cross-functional stakeholders to execute brand tactical plans, with a focus on digital marketing, promotional content development, omnichannel campaigns, and customer engagement initiatives. This role will be responsible for the end-to-end development and execution of assigned marketing tactics, including promotional content creation, digital and media activation, congress-related marketing activities, and performance measurement. The individual will work closely with internal teams and agency partners to deliver high-quality, compliant marketing programs aligned with approved brand priorities. As an integrated member of the LVL marketing organization, this individual will participate in select brand planning and performance discussions, helping identify opportunities to improve tactical execution, customer engagement, and marketing effectiveness.

Key Responsibilities

Marketing execution and content development

• Execute defined portions of the brand tactical plan, ensuring timely and effective delivery of assigned marketing initiatives.
• Lead the development, adaptation, and execution of promotional content and marketing materials, including digital, media, field, and congress-related assets.
• Manage the development and refresh of marketing tactics such as websites, email campaigns, digital advertisements, sales tools, and other promotional materials.
• Partner with U.S. brand marketers, agencies, and cross-functional stakeholders to deliver high-quality marketing tactics aligned with approved brand plans.
• Support congress-related marketing execution, including promotional materials, exhibit content, customer engagement activities, and agency coordination.
• Manage assigned marketing projects from development through execution, including timelines, budgets, agency deliverables, and promotional review processes.
• Identify opportunities to streamline tactical execution, repurpose approved content, and increase operational efficiency.

Omnichannel execution and performance optimization

• Execute omnichannel marketing initiatives across relevant channels, including email, websites, paid digital media, and field-based promotional activities.
• Coordinate with media, digital, and agency partners to support campaign activation, content deployment, and ongoing optimization.
• Support the execution of customer engagement programs, ensuring appropriate coordination of content, channels, audiences, and timing.
• Monitor campaign performance and customer engagement metrics to evaluate the effectiveness of assigned tactics.
• Partner with analytics teams to identify opportunities for tactical optimization and recommend improvements based on performance insights.
• Support LVL's test-and-learn approach by executing marketing experiments, evaluating results, and applying learnings to future initiatives.

Required Qualifications

• B.Sc/B.Tech required; MBA, MS or other advanced degree preferred.
• 8 - 13 years of relevant professional experience, including 8+ years supporting US pharmaceutical brands in marketing operations, product management or product owner roles.
• Demonstrated experience partnering across commercial functions such as Brand Marketing, Analytics, Market Access, Sales and Customer Engagement, with a proven track record of leading cross-functional initiatives and influencing stakeholders.
• Experience supporting or leading pharmaceutical brand marketing initiatives across HCP, Patient and KOL audiences.
• Practical familiarity with enterprise marketing platforms and analytics capabilities, including AEM/DAM, Workfront, SFMC, Veeva or equivalent technologies.
• Experience applying analytics, AI/ML and GenAI-enabled solutions to simplify marketing operations and drive measurable business outcomes.
• Experience working with centralized/offshore delivery teams and managing external vendor relationships.
• Strong ability to influence without authority and align diverse stakeholders across commercial, medical, analytics and operations functions.

Preferred Qualifications

• Pharmaceutical or healthcare commercial marketing experience with familiarity in MLR/compliance processes.
• Experience supporting US pharmaceutical brand marketing and omnichannel engagement strategies.
• Experience partnering directly with Brand Directors, Marketing Leads and cross-functional commercial teams to drive brand performance and customer engagement.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen