Luxury CRM Manager / Specialist

Dhiya Couture; Jaipur; On-site; INR 600,000 - 800,000; Full time

Job summary

Dhiya Couture, a luxury couture house rooted in Rajputi heritage, seeks a data-driven Retention Marketing Executive to build our high-net-worth clienteling ecosystem. You will design personalized VIP communications, manage appointment funnels, and nurture relationships with HNWIs across digital and offline channels.

The ideal candidate understands luxury client retention, CRM strategies, and how to create white-glove post-visit and repeat-purchase experiences, ensuring every touchpoint reflects

Qualifications

• 2+ years in retention marketing, CRM, or clienteling in luxury retail.
• Experience with luxury fashion or premium retail preferred.
• Strong organizational, proactive, and analytical skills.
• Excellent communication and attention to detail.

Responsibilities

• Design and manage high-touch VIP clienteling programs across channels.
• Oversee CRM lifecycle journeys and segmentation to boost retention.
• Track post-purchase touchpoints and ensure brand-consistent communications.
• Monitor competitor strategies in luxury fashion and heritage brands.

Skills

VIP clienteling

CRM management

Retention marketing

Customer communication

Attention to detail

Tools

WhatsApp API platforms

Shopify CRM

Klaviyo

Pipeline tracking software

Job description

About Company

Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power. Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.

We are looking for a data-driven and customer-centric Retention Marketing Executive to build and manage our high-net-worth clienteling ecosystem. You will design personalized VIP communication flows, manage appointment-booking funnels, and nurture relationships with high-net-worth individuals (HNWIs) across digital and offline channels.

The ideal candidate understands luxury client retention, personalized CRM strategies, and how to create white-glove post-visit and repeat purchase experiences.

Key Responsibilities

• VIP Clienteling & Retention: Build and manage WhatsApp VIP Concierge flows, appointment-booking funnels, and post-visit follow-up sequences tailored to high-net-worth clients.
• CRM & Segmentation: Oversee Shopify/Klaviyo CRM lifecycle journeys, audience segmentation, and custom bridal pipeline tracking to maximize customer retention and lifetime value.
• Brand Execution & Touchpoint Tracking: Observe customer touchpoints, track post-purchase behavior, and ensure communication aligns with the brand’s elevated tone.
• Competitor & Market Intelligence: Track retention strategies, loyalty models, and VIP experiences across luxury fashion and heritage labels.

Qualifications & Experience

• Experience: 2 or more years of experience in retention marketing, CRM management, or clienteling. Experience in luxury fashion, premium lifestyle, or high-end retail is preferred.
• Technical Tooling: Direct proficiency with WhatsApp API platforms (Wati, Interakt, etc.), Shopify CRM, Klaviyo, and pipeline tracking software.
• Core Attributes: Highly organized, proactive, analytical, with exceptional communication skills and strong attention to detail.
• Customer Focus: Understanding of luxury client behavior, personalized service execution, and high-touch customer journeys.

Skills: customer,pipeline,shopify,communication,craftsmanship,crm,segmentation,vip,couture,clienteling