COE Operations Lead

Opella; Hyderabad; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Opella, a self-care challenger, seeks a Media Buying Lead based in Hyderabad to own cross‑channel media reporting, COE dashboard governance, and performance measurement for Paid Search and Programmatic channels across markets.

You will design scalable reporting processes, automate recurring outputs, ensure data integrity, and partner with Insights, Activation, Tech, and Local Market teams to drive optimization, governance, and executive decision‑making.

Qualifications

• 10+ years in media reporting, performance analytics, or marketing data ops.
• At least 5+ years in a COE, hub, or operations leadership role.

Responsibilities

• Act as SME for media reporting, dashboard governance, and COE reporting operations.
• Design and manage standardized reporting processes, workflows, and SLAs for the COE.
• Own the reporting operating model including dashboards intake, prioritization, delivery, and maintenance.
• Design, standardize, and maintain cross-channel dashboards across Paid Search and Programmatic media.
• Define and enforce KPI definitions, metric hierarchies, and reporting standards across markets.
• Own and evolve reporting automation pipelines for timely, scalable data delivery.
• Govern data quality, tracking integrity, and reporting hygiene across platforms.
• Deliver weekly, monthly, and quarterly performance reports with trend commentary.
• Enable optimization teams with diagnostic views and root-cause analysis.
• Support post-campaign analysis and continuous improvement initiatives.
• Partner with Insights, Activation, Tech, and Local Market teams.

Skills

Cross-Channel Reporting

COE Governance

Process Design

KPI Standardization

SEM & Programmatic Analytics

Automation & Data Quality

Education

15 years of education

Tools

SQL/Python scripting

BI Tool Admin

Diagnostics & Alerts

Multi-Region Reporting Ops

Job description

Job title

Media Buying Lead

• Location: Hyderabad

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About You

Lead the design, governance, and operationalization of cross-channel media reporting within the COE. Own standardized dashboards, automated reporting pipelines, and performance measurement frameworks across Paid Search and Programmatic channels. Design and manage end-to-end reporting processes and operations to ensure reporting accuracy, scalability, and consistency in support of optimization, insights generation, and executive decision-making across markets.

Must Have Skills

• Cross-Channel Media Reporting & COE Dashboard Governance
• Reporting Process Design & COE Operations Management
• Performance Measurement Frameworks & KPI Standardization
• SEM & Programmatic Media Analytics Expertise
• Reporting Automation, Data Quality & Operational Excellence

Good To Have Skills

• SQL, Python, or Scripting for Advanced Reporting Automation
• BI Tool Administration & Enterprise Visualization Standards
• Advanced Diagnostics, Alerts & Exception-Based Reporting
• Multi-Market / Multi-Region Reporting Operations

Minimum Experience Required

10+ years of experience in media reporting, performance analytics, or marketing data operations, with at least 5+ years in a COE, hub, or operations leadership role.

Educational Qualification

15 years of full-time education is required.

Summary

As a COE Operations Lead – Reporting Specialist, you will own the reporting operating model and day-to-day reporting operations for Paid Search and Programmatic media. You will design scalable reporting processes, define governance standards, automate recurring outputs, and ensure data integrity and operational excellence across platforms and markets.

Roles & Responsibilities

• Act as a Subject Matter Expert (SME) for media reporting, dashboard governance, and reporting operations within the COE.
• Design, document, and manage standardized reporting processes, workflows, and SLAs for the COE.
• Own the reporting operating model including intake, prioritization, delivery, and maintenance of dashboards.
• Design, standardize, and maintain cross-channel dashboards across Paid Search and Programmatic media.
• Define and enforce KPI definitions, metric hierarchies, and reporting standards across markets.
• Own and evolve reporting automation pipelines to ensure timely, scalable data delivery.
• Govern data quality, tracking integrity, and reporting hygiene across platforms.
• Deliver weekly, monthly, and quarterly performance reports with clear commentary on trends and anomalies.
• Enable optimization teams with diagnostic views, root-cause analysis, and exception-based alerts.
• Support post-campaign analysis and continuous improvement initiatives.
• Partner closely with Insights, Activation, Tech, and Local Market teams to align reporting operations with business needs.
• Identify operational inefficiencies and continuously improve reporting processes, tools, and ways of working.

Professional & Technical Skills

• Advanced proficiency in Tableau, Looker Studio, Power BI, or equivalent BI tools.
• Strong understanding of SEM and Programmatic performance metrics, attribution, and optimization levers.
• Ability to translate complex datasets into clear, executive-ready visual narratives.
• Solid working knowledge of GA4, DSPs, and ad platform reporting schemas.
• SQL and/or scripting skills for reporting automation and validation (preferred).
• Strong process mindset with focus on scalability, reliability, and operational rigor.
• Excellent attention to data accuracy and governance.
• Clear communication and stakeholder management skills.

Additional Information

• COE-critical role supporting global and local media operations.
• Reporting accuracy, process robustness, and operational discipline directly impact optimization effectiveness and leadership decision-making.
• Measurement, analytics, and visualization certifications are strongly recommended.
• The role operates in close collaboration with Global Media COE, Insights Leads, Channel Specialists, and Local Opella teams.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together:

We keep each other honest and have each other's backs.

Courageous:

We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed:

We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple:

We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers