LinkedIn Content Strategist - Trends and Insights

Beige Studio; India; On-site; INR 200,000 - 300,000; Part time

Job summary

A leading marketing agency is seeking an Entry Level LinkedIn Content Strategist to drive content ideation and research for clients. The ideal candidate will leverage insights from audience psychology and market trends to craft compelling content that resonates on LinkedIn. Join our dynamic team to shape bold narratives and strategic content that converts, embracing the opportunity to grow in a vibrant, creative environment.

Qualifications

• 1-2 years experience with LinkedIn-first brands.
• Strong grasp of positioning and funnel strategy.
• Clear, punchy writing and structured thinking.

Responsibilities

• Own the research and strategic ideation process behind client content.
• Translate audience pain points into attention-grabbing topics.
• Track industry trends and suggest content direction.

Skills

Editorial background

Copywriting

Marketing knowledge

Audience psychology

Content strategy

Job description

LinkedIn Content Strategist - Trends and Insights

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Own the research and strategic ideation process behind client content. You’ll turn audience pain points, industry news, and LinkedIn trends into scroll-stopping content themes. This is not just a research role; it’s editorial with a sharp marketing mind.

Key Responsibilities:

1. Understand each client’s ICP, tone, and business context deeply.
2. Translate their pain points into attention-grabbing topics for LinkedIn.
3. Use frameworks (AIDA, TOFU–BOFU, 3-3-3, etc.) to create ideas that convert, not just engage.

Objective

Own the research and strategic ideation process behind client content. You’ll turn audience pain points, industry news, and LinkedIn trends into scroll-stopping content themes. This is not just a research role; it’s editorial with a sharp marketing mind.

Key Responsibilities:

1. Audience-First Ideation

• Understand each client’s ICP, tone, and business context deeply.
• Translate their pain points into attention-grabbing topics for LinkedIn.
• Use frameworks (AIDA, TOFU–BOFU, 3-3-3, etc.) to create ideas that convert, not just engage.

Trend & Insight Curation

• Track industry trends, platform content shifts, and competitive voices weekly.
• Build a library of bold, original content themes per client, with hook and post format suggestions.
• Include analysis on why a topic is working (data or performance patterns).

Strategic Content Planning

• Suggest weekly content direction to guide our writers (including themes, CTAs, and post types).
• Help prioritize which ideas to push forward based on relevance, format, and potential impact.
• Coordinate with content writers to ensure tone and topic alignment.

Content Playbook Updates

• Contribute to evolving each client’s content strategy document (pillars, voice notes, hook formulas, what to avoid).
• Flag repetitive ideas, outdated formats, and ensure no content fatigue sets in.
• Maintain a master Notion board that tracks trend → topic → execution.

Ideal Candidate Profile:

• Editorial, copywriting, or marketing background
• 1–2 years experience with LinkedIn-first brands
• Strong grasp of positioning, audience psychology, and funnel strategy
• Naturally curious about what content works and why
• Clear, punchy writing and structured thinking
• Bonus: Has worked in a content agency setting or with founders

Seniority level

• Entry level

Employment type

• Part-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Marketing Services

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