Lead Software Engineer [T500-28483]

ANSR; Bengaluru; Hybrid; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Under Armour India is seeking a Lead Salesforce Marketing Cloud Engineer to drive cross-channel engagement strategy and transactional messaging at scale. You will own real-time journeys, personalization, and data-driven campaigns while shaping platform architecture with MCP, Data Cloud, and Marketing Cloud.

You will mentor engineers, govern SFMC standards, and collaborate with global teams to deliver high-impact communications. This role follows a hybrid work model with 4 days in-office weekly.

Qualifications

• Bachelor’s degree with relevant experience (8+ years) or Master’s with 6+ years.
• 5+ years hands-on Salesforce Marketing Cloud experience.
• Proven expertise in transactional messaging and event-driven architectures.
• Strong SMS and Mobile Push experience.
• Experience with MCP / Interaction Studio.
• Strong AMPscript, SQL, and SSJS skills.
• Experience with APIs, JSON payloads, and system integrations.
• Knowledge of data models, segmentation, and identity resolution.
• Agile delivery experience; global delivery models.
• Salesforce certifications preferred.

Responsibilities

• Lead the architecture, design, and implementation of scalable cross-channel customer engagement solutions across Email, SMS, Mobile Push, and emerging digital channels using Salesforce Marketing Cloud.
• Own the end-to-end delivery of transactional and event-driven messaging frameworks, including API-triggered communications, real-time journeys, and high-volume messaging pipelines.
• Drive the strategy, design, and optimization of customer lifecycle and personalization programs leveraging Journey Builder, Mobile Studio, Marketing Cloud Personalization (MCP), and Salesforce Data Cloud.
• Architect and implement real-time personalization capabilities across web and mobile experiences.
• Establish scalable data models, audience segmentation frameworks, automation patterns, and customer identity strategies.
• Lead integration efforts with enterprise platforms and event-streaming architectures for real-time data ingestion.
• Provide technical leadership and governance for SFMC development standards.
• Drive adoption of Salesforce Data Cloud capabilities for unified profiles and activation.
• Ensure platform reliability and performance during peak campaigns and high-volume periods.
• Lead troubleshooting and continuous improvement across campaigns, personalization, integrations, and data pipelines.
• Mentor engineers on design, QA, release management, and best practices while ensuring GDPR/CCPA/TCPA compliance.

Skills

SFMC

AMPscript

SSJS

SQL

APIs

Data Cloud

Journey Builder

Mobile Push

Personalization

Education

Bachelor's in CS/Eng

Master's in CS/Eng

Tools

Marketing Cloud

APIs

Journey Builder

Job description

Our story is a classic American entrepreneurial journey, born from a simple, unmet need identified by an athlete. In 1996, founder Kevin Plank, then captain of the University of Maryland football team, set out to solve the problem of sweat-soaked cotton shirts by creating a moisture-wicking synthetic alternative. That innovation – HeatGear – redefined the athletic base layer and laid the foundation for what is today a global leader in performance apparel, footwear, and accessories.

Headquartered in Baltimore, Maryland, Under Armour is driven by a clear mission – to make all athletes better. This relentless pursuit of better defines who we are, shaping our focus on performance, innovation, and continuous improvement.

OUR PURPOSE:

Building on this global foundation, Under Armour India is purpose-built to access India’s top-tier talent and embed the brand’s culture into scalable, tech-driven solutions. At its core, this is about empowering those who strive for more – a belief reflected in our values: Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality.

These values serve as a shared framework that guides how we think, build, and collaborate. They connect teams across geographies, reinforce our purpose, and ensure that everything we do is aligned to a common goal – enabling better outcomes for athletes and the business.

At Under Armour India, this translates into an environment where individuals have the freedom to go further, regardless of role. Teams are empowered to develop and deliver state-of-the-art products and digital solutions that enhance performance and drive impact at scale.

VALUES & INNOVATION:

Across Under Armour globally, our values act as the thread that unites every teammate, shaping a culture grounded in purpose, accountability, and shared ambition. They are not just principles, but active drivers of how we operate, innovate, and grow together.

This culture is deeply anchored in innovation – a continuous pursuit of better that pushes boundaries and challenges convention. Whether through product innovation or digital transformation, teams are enabled to create solutions that elevate performance and redefine possibilities for athletes everywhere.

PURPOSE OF ROLE:

We are hiring Lead Salesforce Marketing Cloud Engineer with deep expertise in Marketing Cloud Engagement transactional development, SMS, Mobile Push, and Marketing Cloud Personalization (MCP). This role sits within a global engineering pod and works closely with the Global Technical Lead, Senior SFMC Engineer, and Sr. Manager of MarTech to deliver scalable, real-time, and event-driven communications.

You will lead hands-on development of cross-channel and transactional solutions while contributing to platform architecture, engineering standards, and next-generation capabilities across Data Cloud, Marketing Cloud Next, and Agent force.

Reporting Structure - You will report directly to a manager employed by Under Armour Global Services Pvt. Ltd. in India.

YOUR IMPACT (Job Responsibilities):

• Lead the architecture, design, and implementation of scalable cross-channel customer engagement solutions across Email, SMS, Mobile Push, and emerging digital channels using Salesforce Marketing Cloud.
• Own the end-to-end delivery of transactional and event-driven messaging frameworks, including API-triggered communications, real-time journeys, and high-volume messaging pipelines.
• Drive the strategy, design, and optimization of customer lifecycle and personalization programs leveraging Journey Builder, Mobile Studio, Marketing Cloud Personalization (MCP), and Salesforce Data Cloud.
• Architect and implement real-time personalization capabilities, including behavioral tracking, catalog integrations, experimentation frameworks, targeting strategies, and decisioning across web and mobile experiences.
• Establish scalable data models, audience segmentation frameworks, automation patterns, and customer identity strategies that enable advanced marketing use cases and audience activation.
• Lead integration efforts with enterprise platforms, APIs, customer data ecosystems, and event-streaming architectures to support real-time data ingestion and customer engagement.
• Partner with business stakeholders, product owners, architects, and engineering teams to translate marketing requirements into scalable, maintainable technical solutions.
• Provide technical leadership and governance for SFMC development standards, including AMP script, SSJS, SQL, Automation Studio, and reusable framework design.
• Drive adoption of Salesforce Data Cloud capabilities, including unified customer profiles, identity resolution, audience segmentation, and omnichannel activation strategies.
• Ensure platform reliability, performance, scalability, and operational excellence, particularly during peak retail events, major campaigns, and high-volume transaction periods.
• Lead complex troubleshooting, root cause analysis, and continuous improvement initiatives across campaign execution, personalization logic, integrations, and data pipelines.
• Mentor and guide engineers through solution design, code reviews, QA processes, release management, and engineering best practices while ensuring compliance with global privacy and messaging regulations, including GDPR, CCPA, and TCPA.

QUALIFICATIONS:

• Bachelor’s degree with typically 8 years of relevant experience OR Master’s degree with typically 6 years of relevant experience OR typically 12 years of relevant work experience without degree
• 5+ years of hands-on Salesforce Marketing Cloud experience
• Proven expertise in transactional messaging, triggered sends, and event-driven architectures
• Strong experience with SMS and Mobile Push (Mobile Studio)
• Hands-on experience with Marketing Cloud Personalization (MCP / Interaction Studio)
• Strong development skills in AMP script, SQL, and SSJS
• Experience with APIs, JSON payloads, and system integrations
• Strong understanding of data models, segmentation, and identity resolution concepts
• Demonstrated ability to translate business requirements into scalable technical solutions
• Experience working in Agile teams and contributing to global delivery models
• Preferred: Salesforce certifications: Salesforce Marketing Cloud Developer, Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant

WORKPLACE LOCATION:

• Location: This individual must reside within commuting distance from our office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week

OUR COMMITMENT TO EQUAL OPPORTUNITY:

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.