Lead Social Media Content

Findoc; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Findoc is seeking a creative Social Media Strategist & Content Lead to build and grow its digital presence across major platforms. You will craft social strategies, lead content execution, and utilize AI tools for ideation, scripting, and optimization while ensuring SEBI-compliant, brand-consistent storytelling.

You will coordinate with content, design, video, and product teams to drive audience engagement across Retail, HNI, PMS, FPI, Algo Trading, Wealth Management, and Corporate Branding.

Qualifications

• Bachelor's degree as required.
• 3–5 years of relevant experience in Social Media Marketing or Digital Marketing.
• Experience in BFSI/Fintech/Financial Services or Stock Market is a must.

Responsibilities

• Develop and execute social media strategies across multiple platforms.
• Plan and manage content calendars aligned with goals, product launches, campaigns, and events.
• Create and oversee high-quality content including Reels, Shorts, Carousels, Videos, Blogs, Podcasts, Newsletters, and Thought Leadership.
• Collaborate with writers, designers, editors, and marketing teams to deliver campaigns.
• Build and manage influencer, creator, and community engagement initiatives.
• Monitor trends and performance to identify growth opportunities.
• Track and optimize KPIs: followers, reach, engagement, watch time, CTR, traffic, leads, conversions.
• Utilize AI tools for ideation, scripting, caption writing, analysis, repurposing, and automation.
• Ensure content complies with SEBI guidelines and Findoc brand voice.

Skills

Social Media Strategy

Brand Building

Content Planning

Editorial Calendar Management

Instagram Marketing

LinkedIn Marketing

YouTube Marketing

X/Twitter Marketing

Facebook Marketing

Telegram Marketing

Community & Influencer Management

Analytics & Reporting

AI-powered Content Creation

Copywriting & Storytelling

Team Collaboration

Education

Bachelor's degree in Marketing/Comm/Business

Job description

We are looking for a creative and data-driven Social Media Strategist & Content Lead who can build, manage, and grow Findoc's digital presence across all major social platforms. The ideal candidate should be capable of creating social media strategies, leading content execution, leveraging AI, analyzing performance, and driving audience engagement across all Findoc business verticals, including Retail, HNI, PMS, FPI, Algo Trading, Wealth Management, and Corporate Branding.

Key Responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, Telegram, WhatsApp, and other relevant platforms.
• Plan and manage content calendars aligned with business goals, product launches, campaigns, and market events.
• Create and oversee high-quality content including Reels, Shorts, Carousels, Videos, Blogs, Podcasts, Newsletters, and Thought Leadership content.
• Work closely with Content Writers, Designers, Video Editors, Research, SEO, Performance Marketing, and Product teams to deliver impactful campaigns.
• Build and manage influencer, creator, and community engagement initiatives.
• Monitor social media trends, platform updates, competitor activities, and audience insights to identify growth opportunities.
• Track and optimize KPIs including Followers, Reach, Engagement, Watch Time, CTR, Website Traffic, Leads, and Conversions.
• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Runway, HeyGen, ElevenLabs, and similar platforms for content ideation, scripting, caption writing, competitor analysis, repurposing, and workflow automation.
• Ensure all content complies with SEBI guidelines and maintains a consistent Findoc brand voice.

Requirements

Required Skills

• Social Media Strategy & Brand Building
• Content Planning & Editorial Calendar Management
• Instagram, LinkedIn, YouTube, X (Twitter), Facebook & Telegram Marketing
• Community & Influencer Management
• Social Media Analytics & Performance Reporting
• Meta Business Suite, LinkedIn Analytics & YouTube Studio
• AI-powered Content Creation & Automation
• Strong Copywriting, Storytelling & Creative Thinking
• Team Management & Cross-functional Collaboration

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 3–5 years of experience in Social Media Marketing, Content Strategy, or Digital Marketing.
• Experience in BFSI, Fintech, Financial Services, or Stock Market industry is a must.
• Growth in Followers, Reach & Engagement
• Increase in Organic Traffic & Brand Visibility
• Growth in Video Views & Watch Time
• Improvement in Community Engagement
• Successful Campaign Execution
• Content Contribution to Lead Generation & Brand Awareness