Lead- Service Buddy

Aditya Birla Sun Life Insurance; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aditya Birla Sun Life Insurance is seeking a Digital Lead to drive the Bancassurance digital roadmap in collaboration with HDFC Bank. You will align ABSLI's strategy with the HDFC sales hierarchy and manage multiple stakeholders across both organisations.

The role requires strong change management, data‑driven analysis, and the ability to translate business requirements into technology delivery for a swift GTM across digital platforms.

Qualifications

• Identify pain points across the Bancassurance value chain.

Responsibilities

• AB test with HDFC sales to drive adoption of digital assets.

Job description

Job Purpose

ABSLI has embarked on Digital transition across multiple channels and with multiple projects. HDFC being our biggest Bancassurance partner, we need to have focussed approach for this partner. Need to have a dedicated resource from the Digital team leading the execution of digital roadmap along with associated Bancassurance sales hierarchy at ABSLI and HDFC

Job Context / Job Challenges

• Understanding intricacies of the HDFC channel and managing stakeholders across both organizations
• Identify opportunities for quick-wins as well as long-term digital transition for ABSLI relationship at HDFC
• Drive change management across stakeholders via data-driven analysis
• Ability to merge business requirements with technology delivery to ensure swift GTM for digital platforms

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

KRA1 Identify key pain points for various stakeholders across the entire value chain of Bancassurance partnership with HDFC Bank, which will help improve business flow, increase operational efficiency and bottom line for ABSLI Have a strong grasp of the entire sales hierarchy and structure of HDFC Bank and ability to network with different internal/external stakeholders

Supporting Actions (Max 1325 Characters)

KRA2 Ability to AB test with stakeholders from HDFC sales team to ensure that digital assets uptake and relevance in order drive adoption of digital assets across the Sales teams. Ability to understand what is the Motivation, Ability and Trigger for relevant stakeholders to migrate to digital assets.