Lead - Referral Sales

Bonito Designs; Pune District; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

Bonito Designs seeks a Lead Referral Sales leader to drive daily performance, target achievement, and team productivity. You will translate defined strategies into disciplined on-ground execution, ensuring predictable outcomes through tracking and timely follow-ups.

Ideal candidates have 12+ years in sales, 5+ years in leadership, and thrive in a fast-paced, numbers-driven environment. Travel across India is expected to align with business needs and growth opportunities.

Qualifications

• 12+ years of sales experience
• 5+ years in team leadership
• Strong background in target-driven environments
• Ability to thrive in a fast-paced, numbers-driven setting
• Willingness to travel across India
• Proficiency in MS Excel and PowerPoint would be advantageous

Responsibilities

• Drive achievement of daily, weekly, and monthly referral sales targets
• Track and review daily activity metrics and conversions to improve productivity
• Conduct regular performance reviews to address gaps and drive action
• Ensure adherence to sales processes, SOPs, and reporting standards
• Collaborate with the Referrals Program Lead for consistent business number delivery
• Coordinate with Marketing, CRM, Operations, and Experience Center teams to improve conversions

Skills

12+ years sales experience

5+ years leadership

Target-driven

Execution-focused

Education

Graduate / Post-graduate

Tools

MS Excel

PowerPoint

Job description

The Lead Referral Sales will play a critical role in driving the execution of referral sales initiatives with a strong focus on daily performance, target achievement, and team productivity. The role involves translating defined sales strategies into consistent on-ground execution, ensuring predictable outcomes through disciplined tracking and follow-ups. This position is ideal for a hands-on sales leader who thrives in a fast-paced, numbers-driven environment and enjoys being closely involved in day-to-day business performance.

Key Responsibilities

• Drive achievement of daily, weekly, and monthly referral sales targets
• Track and review daily activity metrics including referrals generated, follow-ups, meetings, conversions, and net bookings to drive productivity and performance benchmarks at individual and team levels
• Conduct regular performance reviews to identify gaps and drive timely corrective actions
• Ensure strong adherence to sales processes, SOPs, and reporting standards
• Work closely with Referrals Program Lead to ensure collaborative business number delivery
• Collaborate closely with Marketing, CRM, Operations, and Experience Center teams to improve conversion outcomes

Desired Candidate Profile

• Graduate / Post-graduate with 12+ years of overall sales experience
• 5+ years of experience in team leadership roles, managing medium sized sales teams
• Strong background in target-driven and execution-focused sales environments
• Comfortable working in a dynamic, high-energy, and rigorous sales ecosystem
• Open to frequent travel across company location in India
• Good to have: Proficiency in MS Excel and PowerPoint
• Preferred Industries: Timeshare, Telecom, Insurance, FMCG/FMCD General/Modern Trade

Key Performance Indicators

• Daily referral generation and conversion performance
• Consistent achievement of monthly sales targets
• Funnel depth, follow-up effectiveness, and closure ratios
• Overall team productivity and happiness