Lead - Referral Sales

Bonito Designs; Kolkata District; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Bonito Designs seeks a hands-on Lead Referral Sales leader to drive daily, weekly, and monthly referral sales targets and ensure disciplined on-ground execution. You will track performance, review gaps, and push corrective actions in a fast-paced, numbers-driven setting.

You will collaborate with Marketing, CRM, Operations, and Experience Center teams to optimize conversions while leading a mid-to-large sales team and traveling across locations in India.

Qualifications

• 12+ years of overall sales experience.
• 5+ years in team leadership roles.
• Strong background in target-driven and execution-focused sales environments.
• Proficiency in MS Excel and PowerPoint.
• Willingness to travel across India.

Responsibilities

• Drive achievement of daily, weekly, and monthly referral sales targets.
• Track daily activity metrics (referrals, follow-ups, meetings, conversions, net bookings) to drive productivity and performance benchmarks.
• Conduct regular performance reviews to identify gaps and drive timely corrective actions.
• Ensure adherence to sales processes, SOPs, and reporting standards.
• Collaborate with Referrals Program Lead to ensure collaborative business number delivery.
• Coordinate with Marketing, CRM, Operations, and Experience Center teams to improve conversion outcomes.

Skills

Sales leadership

Target achievement

Sales analytics

MS Excel

PowerPoint

Travel willingness

Education

Graduate / Post-graduate

Tools

MS Excel

PowerPoint

Job description

The Lead Referral Sales will play a critical role in driving the execution of referral sales initiatives with a strong focus on daily performance, target achievement, and team productivity. The role involves translating defined sales strategies into consistent on-ground execution, ensuring predictable outcomes through disciplined tracking and follow-ups. This position is ideal for a hands-on sales leader who thrives in a fast-paced, numbers-driven environment and enjoys being closely involved in day-to-day business performance.

Key Responsibilities

• Drive achievement of daily, weekly, and monthly referral sales targets
• Track and review daily activity metrics including referrals generated, follow-ups, meetings, conversions, and net bookings to drive productivity and performance benchmarks at individual and team levels
• Conduct regular performance reviews to identify gaps and drive timely corrective actions
• Ensure strong adherence to sales processes, SOPs, and reporting standards
• Work closely with Referrals Program Lead to ensure collaborative business number delivery
• Collaborate closely with Marketing, CRM, Operations, and Experience Center teams to improve conversion outcomes

Desired Candidate Profile

• Graduate / Post-graduate with 12+ years of overall sales experience
• 5+ years of experience in team leadership roles, managing medium sized sales teams
• Strong background in target-driven and execution-focused sales environments
• Comfortable working in a dynamic, high-energy, and rigorous sales ecosystem
• Open to frequent travel across company location in India
• Good to have: Proficiency in MS Excel and PowerPoint
• Preferred Industries: Timeshare, Telecom, Insurance, FMCG/FMCD General/Modern Trade

Key Performance Indicators

• Daily referral generation and conversion performance
• Consistent achievement of monthly sales targets
• Funnel depth, follow-up effectiveness, and closure ratios
• Overall team productivity and happiness