Lead Product Marketing Manager

Keka Inc.; Bengaluru; Hybrid; INR 2,500,000 - 3,800,000; Full time

Job summary

Keka, a leading SaaS HRMS platform, seeks a Lead Product Marketing Manager to own the product narrative. This senior IC role sits at the intersection of strategy and execution, shaping how the market understands Keka's product and guiding launches across teams.

You will collaborate with Product, Marketing, Sales, and CX, influencing roadmaps, pricing discussions, and customer storytelling. The ideal candidate has 8–12 years in B2B SaaS PMM, strong analytics, and the ability to influence senior

Qualifications

• 8 to 12 years of B2B SaaS product marketing experience.
• Experience with positioning, launch governance, or analyst engagement at scale.
• Ability to translate product capabilities into customer value propositions.

Responsibilities

• Develop understanding of product, customer needs, and competitive landscape.
• Define positioning and messaging architecture across the product portfolio.
• Author category-level POV papers and research reports.
• Partner with Sales and GTM to build effective sales motions.
• Translate product capabilities into customer value propositions and drive launches.
• Build programs to capture and amplify voice of the customer.
• Drive analyst relations to build credibility and strengthen market positioning.

Skills

Strategic thinking

Excellent communication

Analytical skills

Stakeholder management

Job description

Keka is a SaaS HRMS platform, helping companies manage the entire employee lifecycle efficiently– hiring, onboarding, time & attendance, payroll, performance, and learning in one integrated system.

We have been in the market for 10+ years and currently serve around ten thousand clients in India, US and GCC.

Role Summary

We are looking for a Lead Product Marketing Manager (LPMM) to own Keka's product narrative. This is a senior individual contributor role sitting at the intersection of strategy and execution. You will set how the market understands Keka's product, govern launch quality across the team, and ensure that every commercial conversation is grounded in a sharp, differentiated story.

You will work closely with the Product, Marketing, Sales, and CX, and you will be the person others in the org turn to when the stakes are highest, whether that is an analyst briefing, a board narrative, or a high-value deal that needs a sharper angle.

What You'll Do

• Develop a deep understanding of the product, customer needs, and competitive landscape.
• Define positioning and messaging architecture across the Keka product portfolio
• Author category-level POV papers and research reports
• Partner with Sales and GTM teams to build effective sales motions,
• Translate product capabilities into compelling customer value propositions and drive high-impact launches.
• Build structured programs to capture and amplify the voice of the customer
• Drive analyst relations to build credibility and strengthen market positioning

What You Bring

• 8 to 12 years of B2B SaaS product marketing experience
• PMM experience in an enterprise or mid-market SaaS context, where you owned positioning, launch governance, or analyst engagement at a meaningful scale.
• Strong analytical and communication skills. You can write a crisp executive narrative and read a win/loss dataset with equal confidence.
• Proven ability to manage senior stakeholders across Product, Sales, and CX without relying on hierarchy to get things done.
• Experience with or strong working knowledge of analyst relations is a plus.
• HRMS or HCM domain background is a plus, though not required.
• Open to being in the Bengaluru or Hyderabad office three times a week.

What will help you succeed in this role

• PMM in Keka is aligned with the CPO org. Deep product expertise is fundamental to the role, and, you will be expected to actively influence the product roadmap.
• Beyond strong cross-functional collaboration, building customer empathy through continuous interactions and deeply understanding their pain points is critical to succeed in this role.
• While messaging and communication are core skills of a PMM, this role demands excellent analytical capabilities to be able to solve tough problems like pricing, packaging, and expansion.
• Keka is growing rapidly, and many processes are still evolving. You should be comfortable operating in ambiguity and helping define and scale new ways of working.

Who You'll Work With

• Reports to the VP of Product Marketing.
• Works closely with: Product Management, Sales, Customer Experience, and Marketing.