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Job summary
A leading financial services firm in Mumbai seeks a skilled Lead - Marketing & Brand Strategy with 8-12 years of experience in integrated marketing, preferably in BFSI or EdTech sectors. The ideal candidate will excel in brand strategy and performance marketing, utilizing tools like Salesforce and Google Ads. This role requires a strategic, data-driven mindset and strong communication skills.
Qualifications
8–12 years in integrated marketing, brand, or communication roles.
Experience in BFSI, NBFC, or EdTech sectors or Advertising Agencies.
Strong communicator and team-centric.
Skills
Brand strategy
Performance marketing
PR
Event leadership
Design direction
Corporate communication
Education
MBA/PGDM in Marketing, Branding, or Communications
Tools
Salesforce
Marketing Analytics
Communication Cloud
Power BI
Google Ads
Meta Suite
Adobe Creative Cloud
Canva
Vibe Marketing
Job description
Lead - Marketing & Brand Strategy
Job Description
Key Responsibilities:
Experience: 8–12 years in integrated marketing, brand, or communication roles within BFSI, NBFC, or EdTech sectors or having worked in Advertising Agencies servicing similar sectors
Education: MBA/PGDM in Marketing, Branding, or Communications
Expertise: Brand strategy, performance marketing, PR, event leadership, design direction, and corporate communication
Tools & Domain Knowledge: Salesforce, Marketing Analytics, Communication Cloud, Power BI, Google Ads, Meta Suite, Adobe Creative Cloud, Canva, Vibe Marketing