Lead Digital Solutions Consultant

Epsilon Data Management; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Epsilon Data Management is seeking a seasoned Business Analyst / Consultant to shape digital experiences for global brands. You will lead discovery, define KPIs, craft BRDs and FSDs, and collaborate with cross-functional teams to deliver data-driven marketing transformations.

Strong SQL, Databricks, and CRM/Campaign experience are required; MBA with marketing is a plus. You will engage with business leaders and delivery teams to translate strategy into measurable digital programs and value

Qualifications

• Requires 6-10 years of overall experience with 4-6 years in client-facing roles.
• Bachelor's or master's degree or equivalent experience preferred.
• MBA or equivalent experience from a reputed Business School with Marketing specialization (Also Non-MBA, with exceptional communication skills)
• Working knowledge of project management methodologies (Agile and non-iterative) and creation of defined artifacts
• Demonstrable experience establishing KPI governance across markets, including standardized definitions, calculation rules, source mapping, data lineage, ownership, and management of regional variants
• Expertise in SQL, data profiling, dimensional data concepts, source-to-target mapping, and retail, point-of-sale, commerce, or digital-shelf data
• Working knowledge of Databricks Lakehouse Platform, Customer data platforms, Data marts, data warehouse, ETL, CRM solutions, Campaign solutions and data solution design concepts

Responsibilities

• Partner with clients to understand objectives, business processes, and technology challenges, translating needs into actionable requirements and outcomes.
• Lead discovery, requirements engineering, and business analysis activities with stakeholder interviews, workshops, and process mapping.
• Develop business cases, solution recommendations, and transformation roadmaps aligning business objectives with digital strategy and investments.
• Collaborate with multi-functional teams to define and implement digital solutions.
• Define global and regional KPIs for commerce and eCommerce, including data ownership and localization considerations.
• Design analytics experiences for dashboards, including hierarchy, visualizations, filters, and drill-down paths.
• Develop acceptance criteria for KPIs and dashboards and secure sign-off from stakeholders.
• Facilitate requirement discussions and solution workshops to drive alignment and risk mitigation.
• Translate complex challenges into functional and non-functional requirements; document future-state operating models.
• Drive data, analytics, and reporting requirements across platforms and domains.
• Support Agile delivery, backlog management, and release readiness activities.

Skills

SQL

Data profiling

Dimensional data concepts

Source-to-target mapping

Retail data

POS data

Commerce data

Digital-shelf data

Agile project management

Education

Bachelor's or Master’s degree or equivalent experience

MBA or equivalent

Tools

Databricks Lakehouse Platform

CRM solutions

Campaign solutions

ETL

Data solution design concepts

Job description

Job Summary

Overview About Business Unit: As part of the Digital Integration Services team, you'll be at the forefront of modernizing marketing and delivering ground-breaking solutions. From crafting data-driven, personalized experiences that customers truly value to turning marketing visions into reality - we empower brands to achieve their goals. Our team of 1,200 experts in strategy, analytics, creative, and digital experience uses innovative technology and data-driven insights to craft relevant, customer-centric strategies for the world's leading brands. You have a strong consulting outlook and enjoy helping clients navigate digital transformation initiatives. You can connect business objectives with technology capabilities to create meaningful and measurable outcomes. You thrive at facilitating discussions, challenging assumptions, and driving clarity in ambiguous situations. You are effective at building trusted relationships with partners across business and technology functions. You bring a continuous learning approach and are energized by solving new and complex problems. You thrive in collaborative environments and can influence multi-functional teams without direct authority. You are curious, adaptable, and excited to learn emerging technologies, digital platforms, and modern ways of working.

What you will enjoy in this role: As part of the Digital Experience team, influence strategic decisions by collaborating directly with business leaders, product owners, technology teams, and executive partners across enterprise-scale programs. Shape solutions from concept to realization, participating in discovery workshops, strategy discussions, solution definition, implementation planning, and value realization. Gain exposure to a diverse ecosystem of digital technologies, customer experience platforms, data and AI solutions, content and commerce platforms, and emerging enterprise technologies. Contribute to transformational initiatives that help organizations reimagine customer experiences, modernize business processes, and accelerate digital adoption. Work with multi-functional teams comprising strategists, architects, designers, product specialists, engineers, and delivery leaders, providing opportunities to build a broad consulting skills. Take ownership of meaningful client engagements where your ideas, recommendations, and insights can directly influence project outcomes and business value. Deep experience in producing BRDs, FSDs, FIA s user stories, S2T mappings, and traceability artifacts. Working knowledge of Databricks Lakehouse Platform, Customer data platforms, Data marts, date warehouse, ETL, CRM solutions, Campaign solutions and data solution design concepts etc.

Responsibilities

• Partner with business collaborators and clients to understand strategic objectives, customer experience goals, business processes, and technology challenges, translating business needs into actionable requirements and solution outcomes.
• Lead discovery, requirements engineering, and business analysis activities, including stakeholder interviews, workshops, process mapping, user journey analysis, requirements elicitation, prioritization, and acceptance criteria definition.
• Develop business cases, solution recommendations, and transformation roadmaps that align business objectives with digital strategy, operational goals, and technology investments.
• Collaborate with multi-functional teams, architects, product owners, designers, engineers, vendors, and delivery teams to define, design, and successfully implement digital solutions.
• Own the end-to-end definition of commerce and eCommerce Key Performance Indicators, including business definition, calculation logic, data grain, dimensions, filters, drill paths, regional variants, and named data ownership.
• Define the global commerce KPI baseline and translate it into regional implementations, documenting European market nuances, exceptions, retailer-specific requirements, and localization considerations.
• Design the analytics experience for commerce dashboards, including metric hierarchy, dashboard views, UI wireframes, data-visualization specifications, filters, interactions, and drill-down journeys aligned with business use cases.
• Develop Key Performance Indicator- and dashboard-level acceptance criteria, validate analytical outputs with product owners, and secure collaborator sign-off on definitions, visualizations, data ownership, and release readiness.
• Facilitate requirement discussions and solution workshops, driving alignment, decision-making, and consensus among business and technology partners.
• Translate complex business challenges into clear functional, non-functional, and operational requirements, ensuring solution designs meet both business and user needs.
• Define and document business processes, functional and business requirement, customer journeys, operating models, and future-state capabilities that support transformation initiatives and measurable business outcomes.
• Drive data, analytics, and reporting requirements, including Key Performance Indicator identification, measurement frameworks, governance considerations, and business insight generation.
• Support digital platform, customer experience, marketing technology, CRM, commerce, content management, and data transformation initiatives through solution definition and customer engagement.
• Hands-on Agile (Scrum) delivery-backlog ownership, sprint planning, retrospectives; ability to serve as PO or Scrum Master when needed.
• Contribute to AI-enabled and data-driven transformation initiatives by identifying business opportunities, defining use cases, evaluating value realization, and supporting adoption of emerging technologies.
• Support Agile delivery and product management practices, including backlog management, user story creation, sprint planning, prioritization, communication, and release readiness activities.
• Participate in testing, validation, change management, training, and adoption activities to ensure successful rollout and realization of business value.
• Act as a trusted advisor to collaborators by providing recommendations, identifying risks and dependencies, and helping teams make informed business and technology decisions.
• Continuously evaluate industry trends, emerging technologies, and leading practices to help clients and internal teams find opportunities for innovation and improvement.

Qualifications

• Requires overall experience of 6-10 years and at least 4-6 years in client-facing roles
• Bachelor's or master's degree or equivalent experience preferred.
• MBA or equivalent experience from a reputed Business School with Marketing specialization (Also Non-MBA, with exceptional communication skills)
• Working knowledge of project management methodologies (Agile and non-iterative) and creation of defined artifacts
• Demonstrable experience establishing Key Performance Indicator governance across markets, including standardized definitions, calculation rules, source mapping, data lineage, ownership, and management of regional variants
• Expertise in SQL, data profiling, dimensional data concepts, source-to-target mapping, and retail, point-of-sale, commerce, or digital-shelf data
• Working knowledge of Databricks Lakehouse Platform, Customer data platforms, Data marts, date warehouse, ETL, CRM solutions, Campaign solutions and data solution design concepts