Lead - Copy

Havas Media; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

PivotRoots in Bengaluru is seeking a Senior Lead Copy with 11+ years of experience to blend storytelling with strategic client leadership. You’ll be the creative brain behind campaigns and mentor a team of copywriters, shaping tone, voice, and messaging across digital, social, video, and influencer work.

The role demands strong portfolio presentation, collaboration across strategy, art, and client services, and a track record of owning high-impact campaigns.

Qualifications

• 11+ years of experience in creative copywriting and content strategy.
• Strong background in handling integrated brand campaigns across industries.
• A natural storyteller who thinks both creatively and strategically.
• Proven experience in client servicing, pitch development, and campaign ownership.
• Excellent communication and presentation skills.
• Ability to guide junior writers and collaborate across departments.
• A strong portfolio across platforms including social, digital, films, and branded content.

Responsibilities

• Lead copy development across 360 campaigns digital, social, video, influencer, performance, and brand.
• Own the strategic and creative direction of projects from brief to delivery; partner with strategy, art, and client services.
• Act as a client-facing creative lead, presenting ideas and taking feedback.
• Mentor and manage a team of copywriters across levels; ensure tone and brand voice alignment.
• Translate business objectives into powerful messaging frameworks and storytelling formats.
• Stay updated with industry trends, culture, and platform innovations.

Skills

Creative copywriting

Content strategy

Client servicing

Team leadership

Brand storytelling

Job description

Agency:

PivotRoots

Job Description:

We re looking for a Senior Lead Copy with 6-8+ years of experience who can blend creative storytelling with strategic thinking and client leadership. This is a multi-faceted role that goes beyond writing you ll be the strategic partner to clients, the creative brain behind campaigns, and a collaborative leader within the internal team.
If you thrive on building big ideas, solving brand challenges with words, and presenting those ideas with confidence this one s for you.

Key Responsibilities:

• Lead copy development across 360 campaigns digital, social, video, influencer, performance, and brand
• Own the strategic and creative direction of projects from brief to delivery Partner closely with strategy, art, and client servicing teams to develop high-impact creative solutions
• Act as a client-facing creative lead, presenting ideas, taking feedback, and offering insights
• Mentor and manage a team of copywriters across levels, ensuring tone, quality, and brand voice alignment
• Translate business objectives into powerful messaging frameworks and storytelling formats
• Constantly stay updated with industry trends, culture, and platform innovations to enhance creative thinking

What We re Looking For:

• 11+ years of experience in creative copywriting and content strategy, preferably in an agency environment
• Strong background in handling integrated brand campaigns across industries
• A natural storyteller who thinks both creatively and strategically
• Proven experience in client servicing, pitch development, and campaign ownership
• Excellent communication and presentation skills
• Ability to guide junior writers and collaborate across departments
• A strong portfolio showcasing diverse work across platforms social, digital films, branded content, and more

Bonus Points For:

• Experience in writing for tech, BFSI, lifestyle, or entertainment brands Awards or recognition in creative forums
• Familiarity with SEO, performance-based content, and content marketing

Why Work With Us:

• Lead creative for some of the most exciting brands and campaigns
• Work in a collaborative, strategy-first environment
• Be part of a team that encourages bold thinking and boundary-pushing ideas
• A space where creativity meets ownership

Contract Type:

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.