Senior Manager - Production

Meesho; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Meesho is looking for a Production Head to lead their innovative video content strategy in India. This role involves overseeing the complete production pipeline, embedding AI tools in creative processes, and developing culturally relevant narratives.

The ideal candidate will blend exceptional creative problem-solving with team leadership, ensuring high-quality, engaging video content that resonates with audiences in Tier 2, 3, and 4 cities.

Join Meesho to shape the future of content creation, where your leadership and vision will drive impactful communications and business outcomes.

Qualifications

• Proven experience in leading video content creation.
• Strong understanding of AI in creative processes.
• Ability to develop culturally relevant narratives.

Responsibilities

• Lead motion and video content strategy for diverse markets.
• Oversee the entire content creation pipeline.
• Embed AI into the motion workflow for optimized production.
• Develop insight-led visual narratives for target audiences.
• Ensure operational excellence across all video formats.
• Monitor trends and adapt strategies continuously.

Skills

Creative problem-solving

Team leadership

Video content strategy

AI tools utilization

Job description

Your Mission: Lead the AI-Powered Creative Revolution

• As our Production Head, you won’t just be managing; you’ll be leading the charge in defining how we create and scale content. This isn't your typical production role. We're looking for someone who breathes user-first, innovative thinking and wants to explore AI and its capabilities into every step of the creative process.
• You’ll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our motion and video content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing video formats that resonate culturally and drive engagement at an unprecedented scale.
• This role is all about blending exceptional creative problem-solving with the ability to build and nurture a world‑class team of AI‑savvy video specialists. You’ll be the bridge between creative, brand, growth, product, and category teams, bringing bold campaigns to life that not only drive business outcomes but also build a memorable Meesho brand presence.

What You’ll Be Doing (and Loving!)

• Setting the Vision: You’ll lead Meesho’s motion and video content strategy across all marketing channels and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
• End-to-End Production: You’ll oversee the entire creation pipeline for dynamic video content: from storyboarding to editing, animation, sound design, regional adaptations, and final creative delivery.
• AI at the Core: You’ll use GenAI tools as your primary accelerators for ideation, content creation, visual refinement, and scaling production. This means embedding AI into every single step of the motion workflow.
• Cultural Storytelling: Develop insight-led and culturally relevant visual narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.
• Motion-First Design: Build a cutting‑edge, motion‑first design language that seamlessly blends our brand expression with high‑performing assets for Meta, Google, YouTube, Reels, and beyond.
• Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our motion and video formats.
• Creative Experimentation: Champion constant experimentation and content testing. You’ll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
• Team Leadership & Growth: Recruit, mentor, and lead a passionate team of motion designers, editors. Empower them to deliver high-velocity content with both consistency and bold ambition.
• Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co‑own key performance indicators (KPIs) and creatively unlock massive impact through your bold motion ideas and scalable formats.
• Stay Ahead of the Curve: Continuously monitor shoot and motion trends, platform behaviors, and regional content culture. You’ll be the expert, integrating these learnings directly into our daily workstreams.

Equal Employment Opportunity

• Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
• Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
• Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
• Career Growth: We provide adequate training post‑recruitment and pre‑promotion, with training materials available in accessible formats to enable equal career progression.
• Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability‑related information.
• Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.