Lead Business Engagement and Analytics

Dr Reddy's Laboratories Limited; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

joining & relocation support

family support (Maternity & Paternity)

learning and development opportunities

medical coverage for yourself and your

life coverage for yourself

Job summary

Dr. Reddy’s Laboratories Ltd. seeks a seasoned Sales Force Effectiveness lead to shape and execute strategies that build a world-class sales force and accelerate business growth.

You will optimize processes, leverage data, and drive initiatives across segmentation, targeting, and audience coverage. The role emphasizes KPI-driven performance, ROI analysis for new modules, and developing automated dashboards.

Qualifications

• Post graduation in any discipline.
• 7+ years overall experience.
• Experience in Sales Force Effectiveness or sales analytics is preferred.
• Exposure to KPI alignment and field force optimization.

Responsibilities

• Develop and implement a strategic vision for SFE to create a world-class sales team and drive business growth.
• Manage and optimize sales processes, including KPIs for excellence via SFA.
• Gather requirements for new modules, conduct ROI analysis, and align with SFE implementation.
• Improve field force effectiveness through segmentation, targeting, audience coverage, and recall of key messages.
• Support sales target setting with formulas and territory allocation templates; co-approve targets with the commercial BU.
• Implement granular sales planning and interactive dashboards to improve performance.
• Collaborate with HR for recruitment, goal setting, performance reviews, and training needs.
• Manage talent development plans, succession planning, and address gaps with PIP.
• Drive continuous improvement using data, technology, and process redesigns for sustainability.
• Manage stakeholder relationships and address business needs for sustained success.

Skills

Trade Marketing

Data Analysis

Capability Development

Customer Value Proposition

Sales Territory Management

Education

Post graduation in any discipline

Job description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Job Summary

This role involves developing and implementing strategic Sales Force Effectiveness (SFE) visions, strategies, and initiatives to create a world-class sales team and drive business growth. Key responsibilities include optimizing sales business processes, managing data and leveraging technology, and coordinating efforts to improve field force effectiveness in areas like segmentation, targeting, and audience coverage. The position requires supporting sales target setting, analysing ROI for new modules, implementing tools like granular sales planning and interactive dashboards, and managing KPIs for process excellence. Additionally, the role emphasizes recruitment, goal setting, talent management, succession planning, and engaging team members to ensure sustainable organizational performance while positively influencing stakeholders and driving continuous improvement.

• Develop and implement a strategic vision for Sales Force Effectiveness (SFE) to create a world-class sales team and drive business growth.
• Manage and optimize sales business processes, including process descriptions and setting KPIs for excellence and improvement via SFA (Sales Force Automation).
• Gather requirements for new modules/features, conduct in-depth ROI analysis, and align strategies with SFE implementation.
• Improve field force effectiveness by coordinating initiatives in segmentation, targeting, audience coverage, and recall of key messages.
• Support sales target setting by providing formulas, templates for territory target allocation, and co-approving sales targets with the commercial business unit.
• Implement advanced tools like granular sales planning and develop automated, interactive analytical dashboards to improve field force performance.
• Collaborate with HR for team recruitment, setting goals, conducting performance reviews, and identifying training needs for team engagement and growth.
• Manage talent development plans, including succession planning for high-potential team members and addressing gaps in performance through PIP (Performance Improvement Plans).
• Drivecontinuous improvement by leveraging data, technology, and process redesigns to ensure business sustainability.
• Manage stakeholder relationships positively, coordinate feedback from top management, and address business needs for sustained success.

Qualifications

Educational Qualification

Post graduation in any discipline.

7+ years overall experience.

Skills & Attributes Functional Skills

• Trade Marketing
• Data Analysis
• Capability Development
• Customer Value Proposition
• Sales Territory Management

Resident Skills

• Product Knowledge
• Opportunity Analysis
• Business Acumen

Behavioural Skills

• Visionary Execution – Translates strategic SFE goals into scalable processes, tools, and performance frameworks that elevate field force impact.
• Analytical Leadership – Applies data-driven thinking to optimize territory planning, ROI modeling, and KPI alignment across commercial operations.
• Talent Stewardship – Builds a high-performing sales culture through structured goal setting, succession planning, and continuous capability development.

Critical Exposures

• Sales Force and big data analysis exposure and certifications are preferred.
• Exposure to using statistical tools; Big data models/tools/frameworks;Data analysis and reporting tools to conduct complex multi-channel, multi-geo, multi-product analysis.
• Exposure to any of the sales channels across industries or led sales analytics in consulting roles.
• Marketing and financial research roles in consulting or any similar industry is desired.

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

• joining & relocation support
• family support (Maternity & Paternity benefits)
• learning and development opportunities
• medical coverage for yourself and your family
• life coverage for yourself

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.