Lead Brand & Communications

BiofuelCircle; Pune District; Vor Ort; INR 3.500.000 - 6.500.000; Vollzeit

Benefits dieser Stelle

Fast-growing company

Employee storytelling program

Zusammenfassung

BiofuelCircle seeks a senior Brand & Communications leader to shape the category narrative for digitally enabled bioenergy commerce. You will drive storytelling, media relations, and content strategy to position BiofuelCircle as the industry leader in the bio-carbon supply chain.

You will partner with senior leadership to translate insights into compelling narratives, develop campaigns, and manage agency partnerships in a fast-growing climate-tech platform environment.

Qualifikationen

• 8-10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.
• Experience in B2B/tech/industrial environments preferred.
• Experience with senior leadership and external agencies.
• Experience in fast-growing organizations building brands.

Aufgaben

• Shape the category narrative around digitally enabled bioenergy commerce.
• Establish BiofuelCircle as a defining platform and thought leader in the bio-carbon supply chain.
• Lead brand and communication strategy aligned with business goals and growth priorities.
• Drive corporate storytelling, thought leadership, and external communications across channels.
• Develop product positioning, campaigns, and go-to-market narratives with cross-functional teams.
• Manage media relations, press materials, and crisis communication.
• Oversee digital and social content and ensure consistent brand voice across touchpoints.
• Curate customer, supplier, farmer and partner stories; build an employer brand.

Kenntnisse

Brand strategy

Corporate communications

PR

Media relations

Content storytelling

Digital & social

Agency management

Leadership

Stakeholder management

Data-driven decisions

Jobbeschreibung

Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:

Brand & Communication Strategy & Execution

• Corporate Storytelling & Thought Leadership
• Product Positioning & Marketing Communication
• Media Relations & PR
• Digital & Social Communication

Brand & Communication Strategy

• Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
• Translate business and customer insights into communication strategies, campaign briefs and narratives.
• Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders.
• Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
• Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Corporate Storytelling & Thought Leadership

• Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
• Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
• Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
• Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication

• Develop clear, differentiated and compelling positioning for BiofuelCircle's products, solutions and business offerings.
• Translate complex platform capabilities, technology and operational solutions into simple, customer-centric narratives.
• Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
• Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.

Media Relations & PR

• Lead day-to-day media relations and develop press releases, media pitches, press kits, Q&A, backgrounders and media briefs.
• Proactively identify opportunities for earned media and editorial storytelling.
• Support issues and crisis communication, including rapid response coordination and development of appropriate communication

Digital & Social Communications

• Own the strategic direction and content narrative for BiofuelCircle's external digital presence.
• Manage and strengthen corporate social media channels in partnership with the digital/content team.

Content & Storytelling

• Develop high-quality external content including corporate stories, blogs, articles, whitepapers, case studies, website content, press releases, leadership articles, social media content, videos and event narratives.
• Build a strong repository of customer, supplier, farmer, partner and ecosystem stories.

Internal Alignment & Employer Brand

• Partner with HR and leadership to develop employee advocacy and leadership communication programs where relevant.
• Identify opportunities to strengthen BiofuelCircle's reputation as an employer in climate-tech, digital platforms and the bioenergy ecosystem.

Agency & Partner Management

• Manage PR, creative, content, digital and other communication agencies.
• Manage communication budgets and optimize external agency investments.

Measurement & Brand Intelligence

• Track metrics such as brand awareness, share of voice, media quality and reach, sentiment, leadership visibility, digital engagement, campaign effectiveness, content performance and thought-leadership impact.
• Go beyond activity reporting to identify what communication is changing in the market and how it is contributing to business outcomes.

Opportunity:

Work with a fast-growing company in the bio-energy sector. Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product development.

General Background (Experience):

• 8-10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.
• - Experience in a B2B, technology, industrial, energy, climate-tech, infrastructure or digital-platform environment is preferred.
• - Experience working with senior leadership and managing external agencies is important.
• - Experience in a fast-growing organization where the role involves building rather than merely managing an established brand will be an advantage

Technical Competency (Knowledge & Skills):

• Strong strategic thinking and business understanding
• Excellent written and verbal communication
• Strong storytelling and narrative-building ability
• Ability to simplify completechnical/business concepts
• Strong media and PR skills
• Campaign strategy and execution
• Thought-leadership development
• Digital and social media understanding
• Stakeholder management
• Data-driven decision making
• Agency management
• Presentation and influencing skills
• Ability to operate comfortably with
• Senior leadership and cross function