Lead-Affiliate Marketing

One97 Communications Limited; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Paytm Money, the wealth‑tech arm of Paytm, is seeking an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel. This role owns end‑to‑end affiliate strategy across mutual funds, equities, and derivatives, driving high‑quality user acquisition through publishers and networks.

The ideal candidate brings deep expertise in affiliate ecosystems within broking/fintech, and will scale this channel efficiently with strong ROI and quality metrics, while

Qualifications

• Experience leading affiliate/partnership programs in fintech or wealth platforms.
• Strong track record of scaling affiliate channels with measurable ROI.
• Deep understanding of attribution tools and performance analytics.

Responsibilities

• Own and drive the affiliate marketing strategy across all investment products.
• Build a scalable affiliate engine leveraging networks, direct publishers, and partnerships.
• Onboard and manage affiliate partners including content platforms and broker comparison sites.
• Drive high-quality user acquisition while monitoring traffic quality, conversions, and fraud.
• Launch and optimize campaigns across partners and improve creatives and landing pages.
• Refine commission structures and incentives to sustain growth.
• Track performance using attribution tools; monitor CAC, conversions, and ROI.
• Collaborate with Product and Growth teams to improve onboarding journeys.
• Ensure regulatory compliance and governance in financial services.
• Lead stakeholder communications and scale the affiliate function.

Skills

Affiliate marketing

Partnerships

Performance marketing

ROI optimization

Data analytics

Attribution

Negotiation

Partner management

Job description

Role: Affiliate & B2B Customer Acquisition – Paytm Money (PML)

About Us:

Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology‑led financial inclusion.

Paytm Money is the wealth‑tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview:

We are looking for an experienced Affiliate Marketing leader to build and scale the affiliate and partnerships growth channel for Paytm Money. This role will own the end‑to‑end affiliate charter across mutual funds, equities, and derivatives, driving high‑quality user acquisition through publishers, partners, and performance networks. The ideal candidate will bring deep expertise in affiliate ecosystems—especially within broking, fintech, or wealth platforms—and will focus on scaling this channel efficiently with strong ROI and quality metrics.

Key Responsibilities

Affiliate Strategy & Channel Ownership: Own and drive the affiliate marketing strategy across all investment products.

Build a scalable affiliate engine leveraging networks, direct publishers, and strategic partnerships. Manage budgets, payouts, and ROI.

Partner Acquisition & Ecosystem Building: Onboard and manage affiliate partners including content platforms, fintech aggregators, influencers, and broker comparison platforms. Build strong publisher relationships and unlock new partnerships.

User Acquisition & Quality Control: Drive high‑quality acquisition (demat accounts, SIPs, active traders) while monitoring traffic quality, conversion rates, and fraud. Ensure alignment with long‑term LTV and retention

Campaign Management & Optimization: Launch and optimize campaigns across partners. Improve creatives, messaging, and landing pages.

Continuously refine commission structures and incentives.

Data & Performance Analytics: Track performance using attribution tools. Monitor CAC, conversion, activation, and ROI. Identify funnel gaps and optimize continuously.

Product & Growth Collaboration: Work with Product and Growth teams to improve landing pages and onboarding journeys. Align campaigns with launches and offers.

Compliance & Governance: Ensure adherence to regulatory guidelines in financial services. Monitor and prevent fraudulent traffic. Maintain transparency in partner engagements.

Stakeholder Management & Leadership: Collaborate with internal teams and present insights to leadership. Build and scale the affiliate function.

Key KRAs / Success Metrics

User acquisition via affiliates (demat accounts, SIP registrations, traders), CPA and ROI, conversion rates (click to KYC to activation), activation metrics (first trade, SIP setup), traffic quality and fraud control, and overall contribution of affiliate channel to growth.

Qualifications & Experience:

8–12+ years of experience in affiliate, partnerships, or performance marketing. Strong background in broking, fintech, or wealth platforms. Proven track record of scaling affiliate channels.

Deep understanding of affiliate ecosystems and attribution tools.

Experience managing large‑scale publisher partnerships.

Key Skills

Affiliate marketing and partnerships, performance marketing and ROI optimization, data analytics and attribution, negotiation and partner management, fraud detection, and cross‑functional collaboratio

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.