Junior Marketing Coordinator

HIELABS; Chennai District; On-site; INR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Job summary

HIELABS in Chennai seeks a Digital Marketing Coordinator to plan, run, and monitor campaigns across social channels and search. You will coordinate with designers and copywriters, track performance, and optimize based on data insights to drive engagement and sales.

The role requires managing social profiles, analytics, and supporting e-commerce initiatives while ensuring consistent brand messaging. On-site, full-time position with growth potential.

Qualifications

• Degree or diploma in Marketing, Digital Media or related field is beneficial.
• Hands-on digital marketing experience is required (1–2 years).
• Familiarity with CPC/CTR/ROAS metrics and conversion rate.
• Experience with Google Ads Manager, Google Analytics and Shopify preferred.

Responsibilities

• Plan, execute and monitor digital marketing campaigns across social media and search.
• Coordinate with designers and copywriters to deliver campaigns on-brand.
• Track performance metrics and optimize campaigns based on data insights.
• Manage social media profiles and ensure consistent brand messaging.
• Support e-commerce initiatives and align activities with product goals.

Skills

Social media management

Web analytics

Influencer outreach

Independent work

Data interpretation

Education

Marketing or related degree

Tools

Meta Business Suite

Google Analytics

Google Ads

Data Studio

Shopify

Job description

Company Description

HIELABS is the creator of India's First Patented innerwear brand. The company is driven by a mission to eliminate discomfort in everyday clothing, focusing especially on solutions for people who value practical wear. HIELABS emphasizes functionality over fashion, delivering products that are thoughtfully engineered for real-world use. The brand is growing day by day and its doing 3X sales year over year.

Role Description

The Digital Marketing Coordinator is a full-time, on-site role based in Chennai. This position is responsible for planning, executing, and monitoring digital marketing campaigns across social media, search, and other online channels to increase brand awareness, drive engagement and conversion for sales. Day-to-day responsibilities include coordinating with designers and copywriters, tracking performance metrics, and optimizing campaigns based on data insights. The role involves managing social media profiles, monitoring web analytics, supporting e-commerce initiatives, and ensuring consistent brand messaging across all digital touchpoints. The coordinator will also collaborate with cross-functional teams to align digital activities with overall marketing and product objectives.

Qualifications

• Social Media skills to manage platforms, grow communities, and maintain brand image on the platforms.
• Web Analytics and Digital Marketing skills to measure performance, interpret data.
• Reaching out to influencers and closing the deals for collab.
• Should be able to work independently to organize tasks, manage timelines, and deliver campaigns effectively.
• Relevant qualifications such as a degree or diploma in Marketing, Digital Media, Business, or a related field are beneficial.
• Experience with tools such as Meta Business Suite, Google Analytics, Google Ads, and basic SEO practices is an advantage.
• Ability to work on-site in Chennai, manage multiple projects simultaneously, and adapt quickly in a fast-paced environment.

Requirements

• 1-2 years of hands-on experience with digital marketing (agency, freelance, or internship).
• Strong understanding of metrics like CPC, CTR, ROAS, and conversion rate.
• Familiarity with Google Ads Manager, Google Analytics, and Data Studio, Shopify.
• Analytical mindset with keen attention to detail and a willingness to learn.

Why Join HIELABS ?

• Work with a fun, young and rapidly growing brand in Chennai.
• Learn from experienced digital marketers in a growth-oriented environment.
• Work closely with founders and learn multiple aspects of running a D2C brand.
• Access top marketing tools and resources.
• Enjoy a competitive salary, learning support, and clear career progression.