Junior Copywriter

Tonic Worldwide; Mumbai; On-site; INR 400,000 - 800,000; Full time

Job summary

Tonic Worldwide in Mumbai is seeking a copywriter who loves turning everyday briefs into ideas people remember. You will craft social-first copy and develop brand voices across categories for household brands, collaborating with designers and strategists to elevate campaigns.

With 1-2 years in advertising or digital agencies, you bring a sharp English command, a portfolio that shows conceptual thinking, and a knack for translating briefs into culturally relevant ideas while meeting tight

Qualifications

• 1-2 years of advertising or digital agency experience.
• A portfolio that shows strong conceptual thinking, not just good writing.
• Excellent command of English with great attention to detail.
• Someone who thinks beyond captions and enjoys solving creative problems.
• Comfortable juggling multiple brands and deadlines.
• Curious, collaborative and always looking to make the work better.
• Naturally spot insights in everyday conversations.
• Rewrite ad copy in your head.
• Have opinions on campaigns, not just captions.
• Believe the best copy is often the simplest.

Responsibilities

• Write copy across social, digital, integrated campaigns, films, websites and presentations.
• Develop campaign ideas with designers, strategists and the wider creative team.
• Bring brand voices to life across multiple categories and platforms.
• Translate briefs into sharp, culturally relevant creative ideas.
• Present work confidently, iterate based on feedback, and keep raising the bar.
• Stay plugged into culture, trends, advertising and everything people are talking about.

Skills

Copywriting

Conceptual thinking

Editing

Collaboration

Job description

We're looking for a copywriter who loves turning everyday briefs into ideas people remember.

If you enjoy cracking campaign concepts, writing social-first copy, and building brands that millions of people know and interact with, we'd love to meet you. You'll get to work on some of the most well-known household brands alongside a team that genuinely enjoys making good work.

What you'll do

• Write copy across social, digital, integrated campaigns, films, websites and presentations.
• Develop campaign ideas with designers, strategists and the wider creative team.
• Bring brand voices to life across multiple categories and platforms.
• Translate briefs into sharp, culturally relevant creative ideas.
• Present work confidently, iterate based on feedback, and keep raising the bar.
• Stay plugged into culture, trends, advertising and everything people are talking about.

What we're looking for

• 1-2 years of advertising or digital agency experience.
• A portfolio that shows strong conceptual thinking, not just good writing.
• Excellent command of English with great attention to detail.
• Someone who thinks beyond captions and enjoys solving creative problems.
• Comfortable juggling multiple brands and deadlines.
• Curious, collaborative and always looking to make the work better.
• Naturally spot insights in everyday conversations.
• Rewrite ad copy in your head.
• Have opinions on campaigns, not just captions.
• Believe the best copy is often the simplest.