IT Manager, D2C & Martech

Whirlpool, Inc.; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Whirlpool India is seeking a techno-functional Business Analyst to take end-to-end IT ownership of our D2C eCommerce platform and CMS-based brand website. You will translate business needs into technical requirements, drive delivery with vendors, and ensure health, performance, and security of our digital platforms.

You will oversee analytics/BI dashboards, coordinate security and data governance, and collaborate with cross-functional teams to elevate customer journeys and marketing automation.

Qualifications

• 5–7 years in techno-functional / IT delivery / BA roles, preferably in D2C, eCommerce or retail.
• Strong understanding of APIs, coding practices, and measuring web performance.
• Hands-on experience managing a D2C/eCommerce platform (platform-agnostic).
• Knowledge of CMS platforms (WordPress or similar).
• Solid understanding of D2C/online retail processes: catalog, cart, checkout, promotions, and order management.

Responsibilities

• Take end-to-end IT ownership of the D2C eCommerce platform and CMS-based brand website.
• Gather requirements from stakeholders and translate into clear specs and user stories.
• Plan and manage sprints; coordinate UAT, releases, and post-go-live support.
• Drive website performance improvements and page speed enhancements.
• Own dashboards and reports and coordinate data checks and troubleshooting.

Skills

Techno-functional

Business Analyst

IT delivery

D2C/eCommerce

Education

Post Graduate / BE / MCA

Tools

VTEX

Shopify

commercetools

Magento

Job description

About Whirlpool India

Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool's commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in

The team you will be a part of

The IT Project Management team is responsible for planning, coordinating, monitoring and implementing IT programs to meet organizational goals. Ensures that all projects are delivered within the defined scope, quality, time and cost requirements. Partners with multi-departmental leadership and other stakeholders to locate opportunities and develop and prioritize projects according to relevant measurement criteria.

This role in summary

We are looking for a techno-functional Business Analyst to take end-to-end IT ownership of our websites, along with the analytics and marketing-automation stack. In this role you will need to translate business needs into technical requirements, drive delivery through vendor and system-integrator partners, and be the single point of ownership for the health, performance, and security of our websites and digital platforms

Your responsibilities will include

• Take end-to-end IT ownership of the D2C eCommerce platform and CMS-based brand website covering IT operations, enhancements, performance, uptime, and quality.
• Gather requirements from business stakeholders and translate them into clear technical specifications and user stories.
• Plan and manage delivery sprints and run all Scrum ceremonies (sprint planning, stand-ups, reviews, retrospectives); coordinate UAT, releases, and post-go-live support.
• Drive continuous improvement in website performance and page speed.
• Coordinate across the platform product / OEM teams, system-integrator (SI) partners, and internal technology teams to deliver enhancements and any required integrations.
• Maintain a high-level understanding of WhatsApp bots and conversational commerce, and coordinate related enhancements with vendor partners.
• Own the relationship with the analytics / BI platform and its supporting vendor team.
• Ensure dashboards and reports meet business needs; coordinate enhancements, data checks, and troubleshooting.
• Bring a solid understanding of how analytics and BI solutions work end to end
• Own and manage the marketing automation / customer-engagement platform.
• Partner with business teams to build customer journeys, segments, and campaigns, and manage the supporting vendor.
• Understand what is required to keep the web platforms secure.
• Coordinate with the security team to identify, prioritise, and remediate vulnerabilities.
• Coordinate across cross-functional teams to understand business requirements and run solution ideation with vendor partners.
• Bring a strong understanding of D2C business processes and act as the bridge between business, operations, and technology.
• Present to senior leadership (including the CIO) and run regular status-update / governance meetings.
• Own vendor relationships, SLAs, and escalations across all platforms.

Minimum requirements

• 5-7 years in a techno-functional / Business Analyst / IT delivery role, ideally in D2C, eCommerce, or retail.
• Technically well-versed: understanding of how APIs work, coding and development best practices, and how website performance can be measured and improved.
• Hands-on experience managing a D2C / eCommerce platform (e.g., VTEX, Shopify, commercetools, Magento, or similar) - platform-agnostic; the ability to learn and operate the platform matters more than a specific tool.
• Understanding of CMS platforms (e.g., WordPress or similar).
• Solid understanding of D2C / online retail processes - catalog, cart, checkout, promotions, and order management.

Preferred skills and experiences

• Education: Post Graduate/B. Tech / BE / MCA
• Background: Business Analyst/Product Owner/Product Manager

At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.