Integrated Marketing Associate Director

Optum; Gurugram District; Hybrid; INR 1,400,000 - 2,300,000; Full time

Job summary

Optum in India seeks an experienced marketing leader to drive performance across digital channels. You will plan, execute, and optimize campaigns, lead ABM efforts for high-value accounts, and boost pipeline with Marketo-powered nurture journeys. You will collaborate with Sales and Product to align initiatives with revenue goals.

You will analyze data to inform decisions, manage budgets, and improve CRO across channels, contributing to health outcomes on a global scale.

Qualifications

• 8+ years in performance/digital marketing or demand gen.
• Experience with Marketo for campaigns and lead nurturing.
• Hands-on with paid media across channels and ABM.
• Strong CRM and customer journey mapping knowledge.
• Proven success in ABM, pipeline growth and conversions.

Responsibilities

• Lead planning, execution, and optimization of digital campaigns across channels.
• Measure performance with KPIs and ROI, delivering actionable insights.
• Develop CRO strategies to improve conversions across media.
• Define and execute ABM strategies for target accounts.
• Design and optimize B2B email journeys using Marketo.
• Leverage data for decision making and budget optimization.
• Collaborate with Sales, CS, Product to align marketing with goals.
• Support pipeline growth and revenue objectives.

Skills

Performance marketing

Marketo

Paid media planning

ABM

PPC

SEO

Retargeting

CRM usage

Tools

Marketo

CRM systems

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Campaign Management: Lead the planning, execution, and optimization of digital marketing campaigns across channels including email, social media, display advertising, paid search, and partner marketing
• Performance Measurement Reporting: Track, analyze, and report campaign performance against defined goals, KPIs, and ROI targets, providing actionable recommendations for improvement
• Conversion Rate Optimization (CRO): Develop and implement strategies to improve conversion rates and maximize the effectiveness of marketing programs across channels
• Account-Based Marketing (ABM): Define and execute ABM strategies for high-value target accounts, aligning closely with sales priorities to drive pipeline growth and business impact
• Marketo B2B Email Marketing: Design, launch, and optimize B2B email nurture journeys and campaigns using Marketo to enhance engagement and lead progression
• Data-Driven Decision Making: Leverage marketing data and analytics to generate insights, identify opportunities, and inform strategic marketing decisions
• Budget Management: Manage and optimize marketing budgets to ensure effective resource allocation and maximize return on marketing investments
• Cross-Functional Collaboration: Partner with Sales, Customer Success, Product, and other key stakeholders to align marketing initiatives with business objectives and customer needs
• Pipeline Revenue Support: Develop and execute marketing programs that support sales objectives, generate pipeline, and accelerate growth within strategic customer and prospect accounts
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 8+ years of experience in performance marketing, digital marketing, demand generation, or a related field
• Proven experience with Marketo or similar marketing automation platforms for campaign execution, lead nurturing, and marketing operations
• Hands-on experience in planning, launching, and optimizing paid media campaigns across digital channels
• Experience working with CRM platforms and leveraging customer journey mapping to enhance marketing effectiveness and customer engagement
• Solid knowledge of PPC, SEO, Programmatic Advertising, and Retargeting strategies and best practices
• Demonstrated success in developing and executing Account-Based Marketing (ABM) strategies that drive engagement, pipeline growth, and conversions within high-value target accounts

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.