Manager Growth And Retention Marketing

Optum India; Gurgaon; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Optum India is seeking a seasoned marketing professional to lead multi-channel campaigns, lifecycle programs, and audience engagement initiatives across digital, email, web, CRM, and mobile channels in a fast-paced, matrixed environment.

You will translate insights into practical deliverables, coordinate with cross-functional teams, monitor campaign performance, and drive improvements in activation, retention, and digital adoption while ensuring brand and compliance standards.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, or related roles.
• Experience supporting multi-channel marketing campaigns across digital, email, web, direct mail, social, CRM.
• Strong organizational and project coordination skills with multiple tasks and stakeholders.
• Excellent writing, editing, and communication with brand, accessibility, and compliance focus.
• Ability to work with campaign performance data, dashboards, and optimization recommendations.
• Collaborative experience across creative, content, analytics, product, operations, legal, privacy, and channel teams.
• Detail-oriented, proactive, and comfortable in a fast-paced, matrixed environment.

Responsibilities

• Support execution of audience growth and retention marketing campaigns and lifecycle programs.
• Assist with campaign planning, content coordination, approvals, QA, and performance reporting across multiple channels.
• Help translate insights into deliverables, briefs, timelines, and activation checklists.
• Coordinate with cross-functional teams to track tasks, dependencies, and approvals.
• Support audience segmentation, personalization, testing, and accessibility checks.
• Monitor campaign performance and prepare KPI updates for managers and stakeholders.
• Maintain project trackers, calendars, asset inventories, and approval records.
• Identify audience barriers and opportunities to improve activation, digital adoption, and retention.
• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with governance.
• Manage multiple assignments with clear communication and timely follow-through.

Skills

Marketing strategy

Campaign operations

Lifecycle marketing

CRM

Content operations

Cross-functional collaboration

Project coordination

Writing & editing

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Marketing automation tools

Adobe Creative Suite

Content management systems

Job description

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.

Caring. Connecting. Growing together.

Primary Responsibilities

• Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities
• Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels
• Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists
• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvals
• Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility checks, compliance annotations, and version control where applicable
• Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders
• Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts
• Assist in identifying audience barriers, engagement gaps, content needs, and opportunities to improve conversion, activation, digital adoption, utilization, or retention influence
• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with appropriate human review and governance
• Manage multiple assignments with attention to detail, clear communication, and timely follow-through
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  

Required Qualifications

• Bachelor's degree in marketing, communications, business, or related field
• 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or related roles
• Experience supporting multi-channel marketing campaigns, communication programs, or lifecycle initiatives across digital, email, web, direct mail, social, CRM, or related channels
• Demonstrated solid organizational and project coordination skills, with the ability to manage multiple tasks, deadlines, approvals, and stakeholder inputs
• Demonstrated solid writing, editing, proofreading, and communication skills with attention to brand, accuracy, accessibility, and compliance requirements
• Proven ability to work with campaign performance data, engagement metrics, audience insights, dashboards, or status reporting to support optimization recommendations
• Proven collaborative partner with experience working across creative, content, analytics, product, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced, matrixed environment

Preferred Qualifications

• Healthcare, pharmacy, PBM, payer, provider, consumer health, or regulated industry experience
• Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.