Influencer Marketing Professional

Nexxbase Marketing; Gurugram District; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Nexxbase Marketing is seeking an influencer marketing trailblazer to lead creator-led storytelling that builds communities and sparks conversations. You will shape how our brand is experienced by audiences, partnering with creators, agencies, and internal teams to deliver authentic, high-impact campaigns.

The role emphasizes trend scouting, innovative ideation, and strong negotiation skills to drive campaigns from briefing through live publishing and performance analysis.

Qualifications

• 3–5 years hands-on experience in influencer marketing.
• Deep understanding of social ecosystems: Instagram, YouTube, and emerging platforms.
• Strong network and proficiency with influencer tools (Qoruz, Winkl, CreatorIQ).
• Excellent relationship management, communication, and negotiation skills.
• Analytical yet creative—comfortable with data dashboards and brainstorm sessions.
• Love for storytelling, culture, and the intersection of people and platforms.

Responsibilities

• Design and execute influencer strategies that build affinity, engagement, and advocacy.
• Translate brand goals into authentic, human storytelling.
• Collaborate with brand, creative, and content teams to craft moments that matter.
• Discover and partner with creators who align with our brand ethos.
• Build real relationships with influencers, talent agencies, and creator communities.
• Lead negotiations, timelines, and budgets with empathy and precision.
• Drive every stage of influencer collaboration—from briefing to content creation to publishing.
• Ensure content feels real, relevant, and true to the creator’s voice.
• Partner with internal teams to amplify content across paid, organic, and earned touchpoints.
• Track and interpret KPIs (reach, engagement, conversions) and share actionable learnings.
• Stay ahead of trends by scouting creators, formats (Reels, Shorts, Lives) and new storytelling techniques.

Skills

Influencer marketing

Social ecosystems

Influencer tools

Relationship management

Data-driven creativity

Storytelling & culture

Tools

Qoruz

Winkl

CreatorIQ

Job description

We re looking for an influencer marketing trailblazer, someone who lives and breathes digital culture, thrives on creativity, and knows how to turn influence into impact.

You ll drive influencer-led storytelling that doesn t just reach people, but moves them-building communities, sparking conversations, and shaping how the world experiences our brand.

If you understand creators as collaborators, trends as opportunities, and data as the backbone of creativity, this role is made for you.

Key Responsibilities

Craft Culture, Not Just Campaigns

• Design and execute influencer strategies that go beyond awareness - building affinity, engagement, and advocacy.
• Translate brand goals into storytelling that feels authentic, human, and share-worthy.
• Collaborate with brand, creative, and content teams to craft moments that matter.

Spot the Voices that Shape Tomorrow

• Discover and partner with the right creators - from niche voices to digital powerhouses - who align with our brand ethos.
• Build real relationships with influencers, talent agencies, and creator communities.
• Lead negotiations, timelines, and budgets with a balance of empathy and precision.

Lead Campaigns that Inspire

• Drive every stage of influencer collaboration - from briefing and content creation to live publishing and performance tracking.
• Ensure each piece of content feels real, relevant, and rooted in the creator s voice.
• Partner with internal teams to amplify content across paid, organic, and earned touchpoints.

Measure Impact, Not Just Metrics

• Track and interpret KPIs - reach, engagement, conversions - with a focus on actionable insights.
• Share learnings that help refine future campaigns and fuel creative innovation.

Stay Ahead of the Curve

• Be a trend scout - constantly exploring new creators, formats (Reels, Shorts, Lives), and storytelling techniques.
• Bring bold, innovative ideas that push boundaries and set new benchmarks in influencer marketing.

Requirements

• 3-5 years of hands-on experience in influencer marketing with a brand, agency, or platform.
• Deep understanding of social ecosystems - Instagram, YouTube, and emerging platforms.
• Strong network and proficiency with influencer tools (Qoruz, Winkl, CreatorIQ, etc.).
• Excellent relationship management, communication, and negotiation skills.
• Analytical yet creative - equally comfortable with data dashboards and brainstorm rooms.
• A love for storytelling, culture, and everything that lives at the intersection of people and platforms.

Bonus Points If You Have

• Experience across diverse categories like fashion, tech, lifestyle, or fitness.
• Exposure to performance-led influencer campaigns and paid amplification.
• A knack for creative ideation - crafting briefs and content concepts that feel effortlessly on-brand.

Why You ll Love It Here

• You won t just be running influencer campaigns.
• You ll be shaping how a new generation connects with our brand.
• This is your chance to create culture, build communities, and leave a digital footprint that lasts.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.