Senior Associate, Field Bidding
Location – Pune, India (Hybrid)
MarketCast is a data‑driven research and insights firm that helps marketers and researchers maximize advertising impact and unlock brand fandom.
Position Overview
We are seeking a Senior Field Bidding Associate to support sample pricing and cost estimation for new work proposals for market research projects.
Responsibilities
- Evaluate RFPs and RFQs to determine project scope, risks, and feasibility.
- Work closely with sample panel providers and alternative sample sources to obtain competitive quotes and optimize pricing.
- Estimate respondent availability, incidence rates, and completion rates based on historical data and market trends.
- Liaise with project managers / operations teams to ensure project feasibility aligns with execution capabilities.
- Partner with sales and account managers to understand client requirements and tailor bids accordingly.
- Provide strategic recommendations on pricing, methodologies, and research design to improve win rates.
- Monitor bid performance, win/loss rates, and pricing trends to refine bidding strategies.
- Maintain bid documentation, databases, and pricing models for future reference.
- Identify opportunities for efficiency improvements within the bidding workflow.
Qualifications
- Experience supporting fast‑paced and quick‑turnaround market research environment.
- Proven track record of executing tasks independently, with urgency, focus and discipline.
- Experience reviewing market research bid documents, project requirements, and client specifications to understand scope and deliverables.
- Familiarity with online panels, survey methodologies and sample feasibility analysis.
- Excellent communication and interpersonal skills, able to interact with internal stakeholders and team members at all levels.
- Bachelor's or Postgraduate Degree.
- 4+ years of experience in market research, pricing, bidding or project management roles.
- Experience with field management for market research projects – deep understanding of sample composition, incidence rates and completion rates.
- Knowledge of market research tools / survey online platforms (e.g., Decipher).
- Microsoft Excel skills required with VBA macro writing experience or knowledge a plus.
Preferred Qualifications
- Experience with field management for market research projects – with a deep understanding of sample composition, incidence rates and completion rates.
- Knowledge of online platforms (e.g., Decipher).
- Microsoft Excel skills required with VBA macro writing experience/knowledge a plus.
Benefits
- Mediclaim for employees and legal dependents.
- Accidental policy for employees.
- 18 days Annual Paid Leave, plus 12 public holidays.
- Hybrid working model with 2 days a week to work from home.
- Professional Pursuit Reimbursement program.
- Global Wellness Plan.
- Other benefits available.
MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.