Head - Retention Marketing

Group Bayport; Gurugram District; Vor Ort; INR 3.500.000 - 7.000.000; Vollzeit

Zusammenfassung

Group Bayport seeks a Head of Retention Marketing to lead lifecycle and retention programs across its global brands. You will own CRM strategy, personalized communications, and loyalty initiatives to maximize customer lifetime value in international markets, with a focus on growth in the US market.

You will partner with Product, Analytics, Category, and Marketing teams to design scalable retention programs and leverage data-driven insights to drive long-term revenue growth.

Qualifikationen

• MBA or equivalent in Marketing is a plus.
• Experience in retention, CRM, lifecycle marketing, or loyalty programs.
• Proven track record across international markets, preferably the US.
• Experience with CRM platforms, marketing automation, analytics, and personalization.
• Strong leadership and cross-functional collaboration.

Aufgaben

• Develop and implement a comprehensive retention strategy to drive engagement and revenue.
• Own CRM across email, SMS, push, and other channels.
• Define customer lifecycle journeys and targeted interventions.
• Build loyalty, referral, subscription, and win-back programs.
• Set retention KPIs and monitor performance against targets.
• Collaborate with Product and Marketing to scale retention initiatives.
• Lead cross-functional teams and manage stakeholder relationships.

Kenntnisse

CRM

Lifecycle marketing

Customer segmentation

Retention strategies

Data analytics

Leadership

Marketing automation

Personalization

Stakeholder management

Revenue growth

Ausbildung

MBA (Marketing)

Marketing certification

CRM certification

Analytics certification

Tools

CRM platforms

Marketing automation tools

Personalization solutions

Jobbeschreibung

Group Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B and D2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India across three business verticals – Signages & Displays, Covers & Tarps, Home Décor and Apparels. Most of our business is through our family of D2C brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. We have been an early mover and a disruptor in the custom covers and Tarps D2C business.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit

The Head of Retention Marketing will be responsible for developing and executing customer retention and lifecycle marketing strategies that drive repeat purchases, customer loyalty, engagement, and long-term revenue growth across Group Bayport's portfolio of brands. The role will own the end-to-end customer lifecycle, leveraging data, customer insights, CRM platforms, and personalization to maximize customer lifetime value across key international markets, particularly the US market. The individual will work closely with Product, Analytics, Category, and Marketing teams to build scalable retention programs and deliver sustainable business growth.

Job Responsibilities:

Retention & Lifecycle Strategy

• Develop and execute a comprehensive retention marketing strategy focused on improving customer engagement, repeat purchase rates, customer lifetime value, and profitability.
• Define customer lifecycle journeys and create targeted interventions across acquisition-to-retention stages.
• Build and optimize loyalty, referral, subscription, and win-back programs to increase customer retention.
• Establish retention-focused KPIs and continuously monitor performance against targets.
• Own CRM strategy across email, SMS, push notifications, WhatsApp, and other owned channels.
• Develop personalized customer communication journeys based on segmentation, behavioral triggers, and purchase patterns.
• Leverage customer data, analytics, and insights to identify retention opportunities and customer behavior trends. Drive experimentation through A/B testing and optimization initiatives.
• Build advanced segmentation frameworks to improve targeting and campaign performance.
• Partner with Analytics teams to measure retention metrics including repeat purchase rate, churn, cohort performance, customer lifetime value, and engagement metrics.
• Work closely with Product, Category, Merchandising, and Marketing teams to develop retention-driven growth strategies.
• Collaborate with Customer Experience and Operations teams to identify and resolve key customer pain points impacting retention.

Revenue & Performance Management

• Own retention revenue targets and key customer growth metrics.
• Monitor campaign effectiveness and optimize retention investments to maximize ROI.

Innovation & Customer Loyalty

• Evaluate and implement new tools, automation capabilities, and personalization solutions.
• Identify opportunities to enhance customer loyalty and strengthen brand affinity across Group Bayport's portfolio.

Qualifications & Experience:

• MBA from a Tier 1 institute would be a plus
• Advanced degrees or certifications in Marketing, CRM, Analytics, or Customer Experience are preferred.
• Extensive experience in Retention Marketing, CRM, Lifecycle Marketing, Customer Growth, or Loyalty programs within eCommerce, D2C, Retail, or Digital-first organizations.
• Proven track record of driving customer retention, engagement, and revenue growth across international markets, preferably the US market.
• Experience working with CRM platforms, marketing automation tools, customer analytics, and personalization solutions.
• Demonstrated success in leading high-performing teams and managing cross-functional stakeholder relationships.
• Strong understanding of customer lifecycle management and retention economics.

Skills Required:

• Deep expertise in CRM, lifecycle marketing, customer segmentation, and retention strategies.
• Strong analytical and data-driven decision-making capabilities.
• Expertise in customer journey mapping, marketing automation, and personalization.
• Excellent leadership, stakeholder management, and team development skills.
• Strong business acumen with the ability to translate customer insights into revenue growth opportunities.
• Exceptional communication and presentation skills.

Why Join Us

• Strategic Leadership Opportunity: Lead a high-impact function directly influencing customer growth and profitability.
• Customer-Centric Innovation: Shape the future of customer engagement across multiple global brands.
• Global Exposure: Collaborate with international teams and influence retention strategies across key markets.
• Growth & Scale: Drive retention for a rapidly expanding global eCommerce organization.
• Competitive Compensation: Competitive salary and comprehensive benefits package.