Head of Marketing

alt.f coworking; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

alt.f coworking is seeking a Head of Marketing to lead brand and demand across India, driving campaigns across cities and partnerships to grow occupancy.

The role combines strategic leadership with hands-on campaign execution, analytics, and a focus on building a scalable city-launch playbook while aligning with sales for pipeline growth.

Qualifications

• 10–15 years in marketing with at least 4 years leading a team, primarily in B2B.
• Highly analytical with the ability to make data-driven decisions.
• Experience in a startup or high-growth company and national multi-city brand launches.
• Strong, hands-on command of paid media (Google Ads, Meta, LinkedIn) and performance metrics.
• Proficient with marketing technology: CRM, marketing automation, GA4, tag management, and attribution.

Responsibilities

• Own alt.f’s brand positioning, messaging and identity across cities and channels.
• Conceive and run integrated brand campaigns (digital, OOH, PR, events) that build national awareness.
• Plan go-to-market for Bengaluru, Maharashtra and Chennai with pre-launch demand building and partnerships.
• Own full-funnel paid media across channels and align budgets with sales targets.
• Lead marketing tech stack, analytics, attribution and automation to ensure seamless lead capture and routing.

Skills

Team leadership

B2B marketing

Data analytics

Paid media

Dashboards & analytics

Tools

CRM (HubSpot/Zoho/Salesforce)

Marketing automation

GA4

Tag management

Job description

• Experience: 10 to 15 years, including at least 4 years leading a marketing team
• Employment Type: Full-time

About the Role

alt.f has grown from a Delhi NCR coworking brand into a national one. We are looking for a Head of Marketing who will take the brand into new cities and make alt.f the first name that comes to mind when a startup, SME or enterprise team looks for a workspace.

This person will own two things together: the brand, built through campaigns that people remember, and the demand engine (paid, organic, partner-led and automated) that turns that awareness into a steady pipeline for the sales team. It is a leadership role in a startup, so it needs someone who sets the strategy and is equally comfortable getting into the detail of a campaign, a dashboard or an automation flow.

Roles and Responsibilities

Brand and Positioning

• Own alt.f’s brand positioning, messaging and identity, and keep them consistent across every city, centre and channel.
• Conceive and run integrated brand campaigns (digital, OOH, PR, events and community) that build awareness and preference nationally.
• Track brand health (branded search, share of voice, social reach, recall) and report it alongside performance numbers.

New City Launches

• Plan and run go-to-market for Bengaluru, Maharashtra and Chennai: pre-launch demand building, launch campaigns, local partnerships, broker networks and ramp-up to target occupancy.
• Build a repeatable city-launch playbook that can be used for every future market.

Performance Marketing and Demand Generation

• Own full-funnel paid media across Google, Meta, LinkedIn and programmatic, and allocate budget by city, centre and product.
• Own pipeline targets jointly with sales: qualified leads, cost per lead, CAC, cost per seat closed and marketing-sourced revenue.
• Run account-based marketing with sales for enterprise and mid-market clients (managed offices, large seat requirements).
• Build and grow the channel partner and broker program (IPCs, brokers, aggregators) as a dependable lead source.

Marketing Technology, AI and Automation

• Own the marketing tech stack: website, CRM, marketing automation, analytics and attribution, with clean tracking from first touch to closed deal.
• Set up lead capture, scoring, nurturing and routing across email, WhatsApp and chat so that no enquiry is lost or handled late.
• Use AI tools across content production, creative testing, SEO and AI-search visibility, campaign optimisation and reporting, and build these ways of working into the team.

Content, Digital, PR and Community

• Lead the website, SEO (including visibility in AI search and answer engines), social media and content marketing.
• Run PR and media relations, and build founder and leadership visibility as voices on flexible workspaces and the startup ecosystem.
• Drive events and community programs across centres that support both brand building and member retention.

Team, Budget and Reporting

• Build and lead the in-house marketing team and agencies, set clear KRAs, and grow the team as new cities are added.
• Own the annual marketing plan and budget, and report ROI to the founders every month.

Prerequisites for the Job Role

• 10 to 15 years in marketing, with at least 4 years leading a team, primarily in B2B .
• Highly analytical to draw inferences from large data sets and able to make decisions based on data and analytics.
• Ability to use tools like Excel and similar analytical tools for smooth self-dependency on analysis of data.
• Experience in a startup or high-growth company , with comfort being hands-on while setting strategy.
• Experience marketing a national, multi-city brand , ideally including launching the brand in new cities or markets.
• A proven record of brand campaigns that measurably moved awareness and demand. Candidates should be ready to walk through two or three of them.
• Strong, hands-on command of paid media (Google Ads, Meta, LinkedIn) and performance metrics.
• Strong working knowledge of marketing technology : CRM (e.g. HubSpot, Zoho, Salesforce), marketing automation, GA4, tag management and attribution.
• Practical, current use of AI tools and automation in day-to-day marketing work.
• Comfortable with numbers: manages budgets, builds dashboards and makes decisions from data.
• Has worked closely with sales and owned pipeline or revenue numbers, not only lead volumes.

Good to Have

• Experience in coworking, flexible workspaces, commercial real estate, hospitality or B2B SaaS.
• Experience building broker or channel partner programs.
• Experience scaling marketing through a fast growth phase.
• A working network across media, agencies, and the startup ecosystem.

How Success Will Be Measured (First 12 Months)

• New city launches delivered on plan, with occupancy ramp-up targets met.
• Growth in qualified pipeline and marketing-sourced revenue at the agreed CAC.
• A measurable rise in brand awareness in both existing and new markets.
• Full-funnel tracking live, from first enquiry to closed deal.
• A marketing team and agency setup that consistently delivers against its KRAs.