Head of Email Marketing

Fabel Services Private Limited; Delhi; On-site; INR 3,200,000 - 5,200,000; Full time

Job summary

Fabel Services Private Limited seeks a visionary Head of Email Marketing & CRM Retention (Salesforce Marketing Cloud Expert) to lead high-volume email campaigns and customer lifecycle programs. You will architect journeys, personalization strategies, and cross-geography collaboration with teams in the UK and India.

Ideal candidate has 10–15 years in email marketing or CRM, strong SFMC experience including AMPscript, and a data-driven mindset to optimize engagement, retention, and reactivation

Qualifications

• 10–15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong track record managing high-volume, data-driven campaigns and lifecycle strategies.
• Experience with AMPscript and dynamic content personalization is a plus.

Responsibilities

• Lead end-to-end strategy, execution, and optimisation of high-volume email campaigns using SFMC.
• Design and manage customer journeys, automation workflows, and lifecycle communications.
• Develop audience segmentation and dynamic content strategies for personalised campaigns.
• Collaborate with UK and India-based teams to deliver on-brand communications.
• Monitor campaign performance, conduct A/B testing, and drive improvements.
• Ensure campaigns are mobile-optimised and compliant with global regulations.
• Build dashboards and reports to identify trends and insights.

Skills

Email Marketing

CRM

Lifecycle Marketing

Data-driven decisions

Tools

Salesforce Marketing Cloud

AMPscript

Job description

Head of Email Marketing & CRM Retention (Salesforce Marketing Cloud Expert)

Are you a visionary leader in Email & CRM Marketing ready to make a global impact? Join our dynamic Team and drive the customer retention strategy for one of the UK’s fastest-growing ecommerce companies. This is your opportunity to shape the future of customer engagement at scale, working with cutting-edge technology and a diverse, international team.

What You’ll Do

• Lead & Innovate: Own the end-to-end strategy, execution, and optimisation of high-volume email marketing campaigns using Salesforce Marketing Cloud (SFMC).
• Customer Journey Architect: Design and manage sophisticated customer journeys, automation workflows, and lifecycle communications that drive acquisition, engagement, retention, and reactivation.
• Personalisation Champion: Develop advanced audience segmentation and dynamic content strategies for highly targeted, personalized campaigns.
• Collaborate Globally: Work closely with UK and India-based marketing, creative, CRM, and analytics teams to deliver engaging, on-brand communications.
• Data-Driven Decision Maker: Monitor and analyse campaign performance (open rates, CTR, conversions, deliverability, etc.), conduct A/B testing, and leverage insights to continuously improve results.
• Compliance & Best Practices: Ensure all campaigns are mobile-optimised, compliant with global email marketing regulations, and uphold best-in-class standards for deliverability and database hygiene.
• Reporting & Insights: Build dashboards and performance reports to identify trends and actionable insights for ongoing optimisation.

What We’re Looking For

• 10–15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing, ideally in ecommerce.
• Strong track record managing high-volume, data-driven campaigns and customer lifecycle strategies.
• Experience with AMPscript, dynamic content personalization, and CRM integrations is a plus.