Head - Marketing/Communication/Admission (Female Candidate needed)

EducoHire; Ahmedabad District; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

EducoHire seeks a seasoned Head of Marketing and Admissions for an International School in Ahmedabad. You will lead the school’s marketing, branding, and admissions, while shaping policy and coordinating stakeholder communications.

Travel for admissions activities and partnerships will be required. You will drive digital and offline campaigns, enhance alumni engagement, and ensure a strong India and international presence.

Qualifications

• 10+ years of experience in marketing, admissions, and policy development within the education sector.
• Experience in international schools with global education trends.
• Proven ability in marketing, admissions, and policy making.
• Strong PR, communication, and interpersonal skills.
• Experience in event management for large school Functions.
• Proven ability to manage digital marketing and social media campaigns.

Responsibilities

• Lead marketing and branding strategy for the school.
• Oversee social media handles; ensure timely content per calendar.
• Manage website updates and content structure for engagement.
• Collaborate with leadership to draft admissions and communications policies.
• Plan and execute major school events and promotional activities.
• Oversee admissions from inquiries to enrollment confirmations.
• Develop strategies aligning with institutional goals and growth targets.

Skills

Marketing strategy

Brand management

Social media management

Website management

PR & communications

Events planning

Admissions management

Leadership

Travel willingness

Policy development

Education

Executive MBA in Marketing, Leadership & Strategy

Tools

Google Suite

MS Office

Job description

Job Summary

Head of Marketing and Admissions needed in an International School in Ahmedabad. The Head of Marketing & Admissions will be responsible for strategizing and executing the school's marketing, branding, and admissions efforts while also contributing to school policy-making, stakeholder communication, and outreach initiatives. The role involves managing digital and offline marketing, enhancing alumni engagement, ensuring a strong presence for the school in India and internationally and traveling as needed for admissions, partnerships, and promotional events.

Key Responsibilities

Marketing & Branding

• Lead the school's overall marketing and branding strategy in alignment with its mission and vision.
• Develop and execute marketing strategies to enhance the school's brand presence.
• Ensure brand consistency across all communications, events, and visual materials.

Social Media Management

• Oversee all official social media handles of the school across platforms.
• Ensure timely posting of content in alignment with the communication calendar.
• Track analytics and engagement metrics across platforms to assess performance and audience trends.

Website Management

• Ensure regular updates are carried out on the school website to ensure accuracy, functionality, and alignment with the school's brand and communication objectives.
• Plan and revise the website layout, visuals, and content structure to keep the interface engaging and user-friendly.

Communication & Public Relations

• Collaborate with leadership teams to formulate policies related to admissions, marketing, and alumni engagement.
• Draft communication for the Head of School for the parent community.

Events Planning Execution

• Plan, coordinate, and execute major school events including Annual Day, Opening and Closing Ceremonies, and other institutional celebrations.
• Lead planning and execution of key school events such as graduation ceremonies, school anniversaries, and marketing fairs.

Admissions Management

• Oversee the complete admissions process - from inquiries to enrollment confirmations.
• Track registration numbers and admissions data, set annual targets, and monitor conversion rates.

Strategic & Leadership Responsibilities

• Develop marketing and admissions strategies that align with institutional goals and growth targets.

Education

Executive MBA in Marketing, Leadership & Strategy

Experience and Skills

• 10+ years of experience in marketing, admissions, and policy development within the education sector.
• Experience working in international schools with an understanding of global education trends.
• Extensive experience in marketing, admissions, and policy making
• Strong PR, communication, and interpersonal skills.
• Experience in event management, including large-scale school functions.
• Proven ability to manage digital marketing and social media campaigns.
• Familiarity with IB, IGCSE, and international school environments (preferred).
• Proficiency in Google Suite, MS Office, and marketing tools.
• Willingness to travel for marketing and admissions activities.