Design Manager

Caresmith India; Mumbai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Caresmith India in Mumbai is seeking a visionary Creative Director to lead brand storytelling for our D2C channels. You will translate objectives into compelling visual concepts and guide a 7-person creative team across videography, 3D art and design to ensure the brand direction is consistently achieved.

Collaborate with production, e-commerce and marketing to develop concepts, storyboards and campaigns; oversee production quality, maintain brand identity, and drive assets for website,

Qualifications

• Experience leading creative teams in marketing, content and branding.
• Strong skills in visual strategy, team management and execution.
• Experience managing designers, shoots and creative direction.
• Knowledge of beauty, fitness and personal care industries and trends.
• Ability to work independently and collaboratively.
• Strong organizational and time management skills.

Responsibilities

• Creative Vision and Strategy: develop and articulate vision for the brand and translate objectives into visual concepts.
• Team Leadership: lead a team of 7 creatives, provide direction, mentorship, and ensure efficient workflow.
• Project Conceptualization: brainstorm ideas, develop storyboards and communicate concepts to internal teams.
• Quality Control: oversee execution, provide guidance, review final materials and ensure brand standards.
• Creative Branding: collaborate with marketing to maintain brand identity across assets and campaigns.
• Collaterals: direct art for digital content, video content, social media, web UI, ads, photoshoots.

Skills

Visual strategy

Team management

Execution

Design direction

Shoots & video direction

Independent worker

Time management

Job description

Key Responsibilities:

1. Creative Vision and Strategy: - Develop and articulate the creative vision and direction for the brand. - Translate objectives into compelling visual concepts and strategies. - Stay updated with current industry trends and creative techniques. - Ensure that the team's creative work aligns with the brand and meets requirements.

2. Team Leadership and Management:- Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.- Provide clear creative direction and guidelines to the team members.- Foster a collaborative and innovative work environment.- Delegate tasks and responsibilities to team members, ensuring efficient workflow.- Conduct regular team meetings and reviews to monitor progress and provide feedback.- Develop the skills and talents of the team through mentorship and training opportunities.

3. Project Conceptualization and Development: - Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements. - Brainstorm creative concepts and ideas. - Develop storyboards, mood boards, and other visual references to communicate the creative vision. - Articulate and sell creative concepts to the various internal teams. - Ensure that the creative concepts align with business goals and brand identity.

4. Quality Control and Creative Execution: - Oversee the execution of creative concepts throughout the production process. - Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision. - Ensure consistent and impactful visual outcomes. - Monitor project progress, ensuring that deadlines and client expectations are met. - Conduct quality control checks to maintain the team's creative standards.

5. Creative Branding and Marketing: - Collaborate with the marketing team to develop and maintain the brand's creative branding and identity. - Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials. - Contribute to marketing campaigns by providing creative insights and concepts.

6. Collaterals: Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc

Must Haves:

Experience working in the D2C space. Must have experience working in creative direction for D2C brands in marketing, content and branding.

Qualifications

• Strong skills in visual strategy, team management and execution
• Experience in managing designers, shoots and creative direction
• Good knowledge of beauty, fitness and personal care industry and trends
• Ability to work independently and collaboratively
• Strong organizational and time management skills