Head Creative - Nariman Point Mumbai

Campbell Agro; Mumbai; On-site; INR 3,500,000 - 5,400,000; Full time

Job summary

Campbell Agro in Mumbai seeks Head Creative to lead our in-house design studio, shaping the visual identity of our liquor brands. This is a high-impact leadership role overseeing brand development, product design, digital presence, and marketing communications.

The ideal candidate combines strategic thinking with hands-on execution, managing a multidisciplinary team of designers, illustrators, video editors, and 3D renderers while elevating creative output and maintaining premium standards

Qualifications

• 20+ years of experience in brand, packaging, and digital design.
• Experience leading multidisciplinary creative teams within in-house or agency settings.
• Proven ability to translate business goals into visual narratives across channels.
• Strong portfolio demonstrating brand development and creative leadership.
• Ability to establish and maintain brand guidelines and visual systems.

Responsibilities

• Define and drive the overall creative vision and visual identity for all brands.
• Lead the conceptualization and design of new brands, including packaging and visual systems.
• Ensure consistency and excellence across packaging, digital, social media, retail, and marketing collateral.
• Establish and maintain comprehensive brand guidelines.
• Lead visual storytelling across social media platforms and digital campaigns.
• Collaborate with marketing teams to develop impactful digital campaigns.
• Manage and mentor a team of 8+ creative professionals.
• Review and approve major creative outputs to ensure brand alignment.
• Allocate resources and manage multiple projects with strict timelines.
• Introduce new design trends and AI-based tools to stay competitive.

Skills

Creative Vision & Brand Thinking

Leadership & Team Management

Hands-On Design Expertise

Project & Time Management

Strategic Thinking

Communication & Presentation Skills

Attention to Detail

Innovation & Adaptability

Professional Presentation & Grooming

20+ years experience in branding

Education

Bachelors or Masters degree in Graphic Design or related field

Tools

Adobe Creative Suite

Blender

Maya

3ds Max

Premiere Pro

DaVinci Resolve

Midjourney

DALL•E

Adobe Firefly

Runway ML

ChatGPT (creative ideation)

ClickUp

Job description

Head Creative

Location: Mumbai

Experience Required : 20+ years

Working Days : Monday to Saturday ( 10 :30am to 6:30 pm)

Industry : Liquor

Job Type: Full Time

About the Role

We are seeking a visionary yet hands-on Head of Creative to lead our in-house design studio and shape the visual identity of our brands. This is a high-impact leadership role responsible for driving creative excellence across brand development, product design, digital presence, and marketing communications.

The ideal candidate will combine strategic thinking with strong execution skills, managing a multidisciplinary team of designers, illustrators, video editors, and 3D renderers while actively contributing to creative output. This role offers the opportunity to influence brand storytelling from concept to market, ensuring consistency, innovation, and premium visual standards.

Key Responsibilities

1. Creative & Brand Leadership

• Define and drive the overall creative vision and visual identity for all brands.
• Lead the conceptualization and design of new brands, including, packaging, and visual systems.
• Ensure consistency and excellence across all brand touchpoints packaging, digital, social media, retail, and marketing collateral.
• Establish and maintain comprehensive brand guidelines.

2. Social Media & Digital Visual Direction

• Lead the visual storytelling and aesthetic direction of brands across social media platforms.
• Collaborate with marketing teams to develop impactful digital campaigns.
• Ensure all digital assets align with brand positioning and communication objectives.

3. Internal Studio Leadership

• Manage and mentor a team of approximately 8+ creative professionals, including designers, illustrators, video editors, and 3D renderers.
• Foster a collaborative and high-performance creative culture.
• Conduct regular reviews, provide constructive feedback, and support professional development.
• Allocate resources effectively to meet project demands.

4. Hands-On Creative Execution

• Remain actively involved in key design projects, setting quality benchmarks through personal contribution.
• Review and approve all major creative outputs to ensure alignment with brand standards.
• Guide the team in solving complex design challenges.

5. Project & Process Management

• Establish efficient workflows and turnaround time (TAT) standards for all creative deliverables.
• Manage multiple projects simultaneously while ensuring timely and high-quality execution.
• Implement structured briefing and approval processes.
• Coordinate with cross-functional teams including marketing, sales, and production.

6. Innovation & Technology Adoption

• Introduce new design trends, materials, and technologies to keep the brands visually competitive.
• Leverage AI-based creative tools to enhance efficiency and innovation.
• Stay updated with global design and branding trends.

7. Stakeholder Collaboration

• Work closely with leadership to translate business objectives into compelling creative strategies.
• Present creative concepts and design rationales to senior management.
• Coordinate with external agencies, printers, and production partners when required.

What Success Looks Like in This Role

• A clear and consistent visual identity across all brands.
• Successful launch of new brands and packaging designs.
• High-performing and motivated internal creative team.
• Timely delivery of creative projects without compromising quality.
• Enhanced brand presence across digital and physical touchpoints.
• Adoption of innovative design practices and technologies.
• Strong alignment between creative output and business objectives.
• Team Management to successful TAT

Key Skills & Competencies

• Creative Vision & Brand Thinking Ability to translate business goals into compelling visual narratives.
• Leadership & Team Management Proven experience managing and mentoring multidisciplinary creative teams.
• Hands-On Design Expertise Strong proficiency in design tools and execution.
• Project & Time Management Ability to manage multiple projects with strict timelines.
• Strategic Thinking Understanding of how design influences brand perception and business outcomes.
• Communication & Presentation Skills Ability to articulate creative ideas to stakeholders.
• Attention to Detail Commitment to high-quality, premium design standards.
• Innovation & Adaptability Openness to new technologies, including AI-driven creative tools.
• Professional Presentation & Grooming Ability to represent the brand with confidence and professionalism.

Qualifications

Technical Skills

• Adobe Creative Suite: Illustrator, Photoshop, InDesign, After Effects
• 3D & Rendering Tools: Blender, Maya, or 3ds Max
• Video Editing: Premiere Pro, DaVinci Resolve
• AI-Based Creative Tools: Midjourney, DALL•E, Adobe Firefly, Runway ML, ChatGPT (for creative ideation) and the like
• Project Management Tools: CLickup
• Bachelors or Masters degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 20+ years of relevant experience in brand, packaging, and digital design.
• Proven experience leading a creative team within an agency or in-house environment.
• A strong portfolio demonstrating brand development and creative leadership.