Head Commerce

Publicis Media; Mumbai; On-site; INR 350,000 - 750,000; Full time

Job summary

Publicis Media in Mumbai seeks a seasoned leader to head the E-Commerce Practice, driving end-to-end strategies across marketplaces and consumer brands. You will craft go-to-market plans, build partnerships, and elevate performance marketing across multiple clients.

You will bring 10-15+ years of experience, with 6-9 years in e-commerce, and a strong analytical mindset to optimize CPA, CAC, and ROI. MBA is preferred, experience in durables or FMCG is a plus.

Qualifications

• 10-15+ years overall experience in the field.
• 6-9 years specifically in E-Commerce with marketplaces.
• Experience across consumer durables or FMCG is preferred.
• Analytical mindset with understanding of e-commerce metrics and dependencies.

Responsibilities

• Lead the E-Commerce Practice for Publicis Media in India and shape end-to-end offerings.
• Develop roadmaps for execution, partnerships, and go-to-market plans.
• Drive performance marketing and marketplace management initiatives across clients and regions.
• Collaborate with marketplaces, publishers and ad-tech providers to roll out new offerings.
• Ensure client servicing, value delivery, and alignment with client business objectives.

Skills

Digital strategy

Performance marketing

E-commerce

Analytics

Stakeholder management

Education

Engineering/Science/Business degree

MBA preferred

Job description

About Publicismedia

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

JOB DESCRIPTION: LEAD, E-COMMERCE PRACTICE, PUBLICIS MEDIAPublicis Media

Publicis Media is the media investments arm of the advertising and communications giant Publicis Groupe. It is the third largest in terms of media investments in India and a dominant player in the digital media space. As part of it’s ongoing strategy to partner it’s clients in their journey into the E-commerce space, Publicis Media is setting up a dedicated e-Commerce Practice to help our clients strategize and execute their e-commerce plans in an end-to-end manner by leveraging in-house capabilities and building external partnerships. We currently work with our clients on their e-commerce business from a performance media and marketplace management perspective and are looking to grow this to a much more strategic and deeper engagement with our clients.This job description is for an experienced professional who could lead this practice. This is a role for someone who wants to become involved with a communication agency that is pushing the boundaries of communication to commerce strategies. We are at the cutting edge of e-commerce solutions, and currently building an entire e-commerce solution suite in India with products, frameworks and partnerships that do not exist in the media world. The role will also be an integral part of the Global and Regional E-commerce Practice. It would cut across multiple clients within and outside Publicis Media mostly in the consumer durables and FMCG space with frequent interactions with the e-commerce ecosystem – marketplaces, publishers (Google, Facebook) and Ad tech providers.

Key Responsibilities

Business Plan for E-Commerce Practice:

Work with the Publicis Media senior leadership and the Regional and Global E-commerce practice to develop an end-to-end e-commerce offering which clients could leverage either holistically or in a modular fashion basis their need.Build a roadmap for execution in terms of partnerships, team investments, technology and tools investments and most importantly the Go-To-Market Strategy

Performance Media for E-Commerce:

Consolidate and strengthen the performance media and marketplace management practice across Publicis Media in IndiaBuild and strengthen best practices and create a talent pool which is abreast with the latest developments in this areaInteract and work regularly with marketplaces, publishers and ad-tech providers to conceptualize, pilot and roll-out offerings in the e-commerce performance marketing domain.Co-ordinate data driven budget planning to have the right segregation of budget across marketplaces, countries and channels to deliver on the client KPIs with the performance marketing team.Play a pivotal role in aligning marketing/ media spends to revenue/sales targets for clients by leveraging in-house performance marketing capabilities and best in class frameworks.Most importantly, own and drive new business initiatives in this area

E-commerce Consulting:

Work on the e-commerce strategy in consultation with the client, marketplaces and publishers on accelerating e-commerce growth in terms of sales, customer acquisition and CRM.Play an integral role in client servicing and ensure e-commerce provides a high degree of value-add in terms of delivering on client’s business objectives and client satisfaction.Active participation in overall e-commerce product development to provide full-funnel visibility to clientsBe pro-active in providing data-driven feedback and opportunity insights to clients and delivery teamsA focus on continuous improvement through both improved processes and the application of technology

Partnerships:Marketplace:

Marketplace partnerships champion within the organization and go-to-person for all e-commerce related work streams as part of client briefs, pitches and existing engagements.

Capabilities:

Initiate and establish a partner ecosystem with reliable and top partners to provide solutions which form a part of the end-to-end E-Commerce offering but cannot be provided through already existing capabilities within Publicis Media

Technology:

Explore and build a technology and tools suite engineered through proprietary tools and also through partnerships with known players.

Organisational Deployment of the Practice:

Educate and disseminate the E-Commerce Offering within the Publicis Media organisation.Work with the agency leadership to arrive at targets for the E-commerce practice in terms of target clients, go-to-market plans and revenue and work with the teams to execute the same.Provide operational support in terms of owning SOPs and manage global-to-local relationships for effective campaign execution.Own all internal and external reporting and analysis to keep stakeholders updated on the performance be leveraging the analytics and BI teams.

Key RequirementsWith an overall experience of 10-15+ years and 6-9 years in E-Commerce with marketplaces and Q Commerce or brands (preferably product sales or category management) in a commercial or performance marketing capacity.Experience across industries (preferably consumer durables or FMCG) on supply demand dynamics, customer prospecting, acquisition and retention strategiesAnalytical bent of mind and a thorough understanding of e-commerce specific metrics and their dependencies – CPA, CAC, CR%, CTR%Exposure to performance marketing strategies, tools and techniques – attribution modelling, customer cohort modelling, churn management.Bachelors in Engineering, Science or Business with MBA preferred