GTM Excellence and Innovation Specialist

EY; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

EY is seeking an Excellence & Innovation Specialist (Assistant Director) to manage go-to-market content projects, drive innovation, and deliver AI-powered experiences aligned with client growth priorities. You will collaborate across functions to refine ideas, apply PM practices, and measure impact on the pipeline.

The role blends project management with GenAI-enabled content delivery in a fast-paced environment, with a focus on quality, stakeholder alignment, and inclusive team culture.

Qualifications

• Experience managing medium-complexity projects and initiatives with multiple stakeholders.
• Knowledge of project management methodologies and their practical application.
• Solid understanding of EY’s GTM strategy and the Demand Generation role.
• Strong executive presence and ability to build senior-level relationships.
• Excellent verbal and written communication, able to deliver stakeholder-ready outputs.
• Proficiency with Microsoft Office; GenAI tools and EY content management tools.

Responsibilities

• Manage medium-complexity GTM content projects from initiation to delivery.
• Contribute to high-complexity projects as part of core teams.
• Apply structured PM methods for scoping, planning, executing, and closing projects with risk management.
• Design and develop reporting frameworks and KPIs to track pipeline impact and quality of GTM content.
• Contribute to shaping CoE products and services for growth and optimization.
• Collaborate across Clients & Industries and partner functions to refine ideas and progress solutions.
• Utilize GenAI and analytics tools to enhance quality and delivery.
• Foster an inclusive, high-performing team culture supporting growth.

Skills

Project management

GenAI tools

Stakeholder relations

GTM strategy

Communication

MS Office

Tools

GenAI tools (EYQ, Copilot)

Adobe CMS

Workfront

Job description

GTM Excellence & Innovation Specialist (Assistant Director)

Other locations: Primary Location Only

Date: Oct 28, 2026

Requisition ID: 1752965

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

GDS (India, Argentina locations)

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The Opportunity

Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition. This is achieved through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.

The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE also fuels sales experiences through frictionless, AI-powered content management.

As an Excellence & Innovation Specialist, you will be responsible for managing projects and initiatives that enhance the quality, accessibility and impact of our go to market assets and supporting processes in alignment with client growth priorities. This role blends project management with innovation to deliver frictionless, AI-powered content experiences

Key Responsibilities

• Manage medium-complexity, concurrent GTM content projects from initiation through to delivery
• Contribute to delivery of high-complexity projects as part of core project teams
• Apply structured project management methodologies to scope, plan, execute, and close projects, including risk mitigation and stakeholder alignment.
• Design and develop reporting frameworks and KPIs to track impact on pipeline and ensure consistent quality and measurable outcomes across all GTM content initiatives
• Contribute to shaping CoE products and services, elevating ideas for improvement, optimization and growth of capabilities
• Collaborate across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I, BMC, Technology) to refine ideas and progress solutions.
• Use GenAI and analytics tools enhance quality and optimize delivery.
• Contribute to a high-performing, inclusive team culture that supports growth and development for all members.

Skills & Attributes

• Proven experience in successfully managing medium-complexity projects and initiatives. Ability to manage multiple projects concurrently with strong attention to detail and deadlines.
• Demonstrable knowledge of project management methodologies and their application.
• Solid understanding of EY’s GTM strategy and the role of Demand Generation in driving business growth.
• Strong executive presence and consultative approach, with a track record of building and maintaining senior-level relationships.
• Strong verbal and written communication, with the ability to produce polished, stakeholder-ready deliverables.
• Advanced proficiency with Microsoft Office suite, GenAI tools (EYQ skills, Copilot etc) and EY’s content management tools (Adobe CMS, Workfront etc)
• Collaborative mindset and ability to work effectively across teams and geographies.
• Process-oriented mindset with a focus on continuous improvement.

What we look for

• Hands-on experience delivering content that drives measurable business outcomes.
• Expertise across the content lifecycle, including:
• Planning and gap analysis
• Sourcing, creation and co-creation
• Storytelling, storyboarding and editorial review
• Curation and performance tracking
• Adept at working with stakeholders to align content initiatives with business priorities and client issues
• Keep current with advancements in GenAI and emerging technologies to proactively identify opportunities to enhance go to market impact.
• Skilled using analytics and performance metrics to assess content effectiveness and inform improvements.Strong collaboration skills to engage stakeholders and teams across Clients & Industries to refine opportunities and approaches
• Adaptability and a growth mindset to evolve practices for better results.

Ideally you will also

Bring substantial experience operating in a fast-paced, complex environment, where you’ve project managed cross-functional initiatives, executed strategic content planning, and championed process and quality improvements. Ideally you will also have hands‑off experience leveraging GenAI tools and other emerging technologies to enhance deliverable and processes.

What we offer you

• At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

EY | Building a better working world

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