GTM Engineer

Crane Venture Partners; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Crane Venture Partners seeks a Demand Generation professional to design and operationalise the GTM engine for outbound growth across multiple markets. You will build data, tooling and workflow infrastructure, integrating CRM, sales intelligence, enrichment and sequencing to drive qualified pipeline.

The role focuses on automating prospecting, measuring funnel impact, and delivering repeatable outbound processes that scale across APAC, US and other markets.

Qualifications

• 4 years working inside a GTM function (sales, marketing, RevOps or CS).
• Builder first; you have shipped real systems others depend on.
• Fluency with automation platforms and APIs such as n8n, Make, Zapier or Clay.
• Deep working knowledge of a modern CRM, ideally HubSpot.
• Comfortable reading code; not a pure no-code role.
• You design for adoption; making the workflow usable is the job.

Responsibilities

• Design and build the data, tooling and workflow infrastructure to identify, prioritise and activate high-value target accounts.
• Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on.
• Replace manual list building, research, enrichment, qualification and routing with automated workflows.
• Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers.
• Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability.
• Deploy AI workflows for account intelligence, personalisation and prioritisation, judged on conversion impact.
• Establish GTM metrics and dashboards, track conversion at every stage, find leaks and ship fixes.

Skills

GTM experience

Builder mindset

Automation platforms

HubSpot CRM

Code literacy

Adoption design

Tools

n8n

Make

Zapier

Clay

HubSpot

Apollo

Firmable

ZoomInfo

Job description

About the role:

You will sit with the people who own growth, understand what they are trying to achieve, and build the systems that make it happen. You will think about how data moves between tools rather than tool by tool, and judge success by pipeline impact.

Demand Generation sits within Aspire's Commercial organisation. We are building a direct outbound motion from scratch across the US, Singapore, Hong Kong, Australia (and growing!), targeting finance leaders at mid-market companies of 50 to 250 employees, and founders at high-growth startups.

Build the GTM engine:

• Design and build the data, tooling and workflow infrastructure to identify, prioritise and activate high-value target accounts
• Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on.

Automate prospecting and generate pipeline:

• Replace manual list building, research, enrichment, qualification and routing with automated workflows, returning selling hours to reps
• Build repeatable workflows that consistently produce qualified accounts across defined ICP segments and tiers
• Design the signal layer (funding, hiring, market expansion) and own sequencing infrastructure and deliverability.

Operationalise AI across the funnel:

• Deploy AI workflows for account intelligence, personalisation and prioritisation, judged on measured conversion impact rather than novelty
• Decide where an agent runs unsupervised and where a human stays in the loop, and build the guardrails to match.

Make it measurable and self-sustaining:

• Establish GTM metrics and dashboards, track conversion at every stage, find where pipeline leaks and ship the fix
• Maintain and improve what you build, and leave the team a system they can run without you.

Success after 12 months:

• HubSpot is the trusted single source of GTM truth: enriched, deduplicated, complete
• Tiered target account lists build and maintain themselves across all markets
• Outbound enrichment and sequencing run without manual intervention
• Online outreach sources 25% of SQLs, with conversion measured at every stage.

Minimum qualifications:

• 4 years working inside a GTM function (sales, marketing, RevOps or CS), understanding how leads become pipeline and why reps stop trusting a lead score
• Builder first. You have built real systems other people depend on, and can walk us through what you shipped
• Fluency with automation platforms and APIs such as n8n, Make, Zapier or Clay, wired together by you rather than on your behalf
• Deep working knowledge of a modern CRM, ideally HubSpot, shaped around a team's actual needs rather than just used
• Comfortable reading code, shipping small changes and interrogating a data warehouse. This is not a software engineering role, but it is not a no-code role either
• You design for adoption. Building the workflow is the easy half; getting the team to use it is the job.

Preferred qualifications:

• Experience standing up an outbound motion from scratch rather than optimising an existing one
• Familiarity with sales intelligence platforms such as Apollo, Firmable, Clay or ZoomInfo, and with email deliverability and data protection across jurisdictions (GDPR, PDPA, CAN-SPAM)
• Ex-founder or have worked with early stage businesses
• B2B fintech or financial services, with multi-market exposure across APAC and the US