Growth Product Manager

airtel; Gurugram District; Sur place; INR 4 500 000 - 6 500 000; Plein temps

Résumé du poste

Airtel Finance is seeking a senior Growth Lead to own growth strategy for core financial products. You will drive experimentation, optimize CAC/LTV, and partner with Brand and Central Marketing to align performance with ATL initiatives.

Lead a high-velocity growth team, study user behavior, and translate insights into product-market fit enhancements to unlock exponential growth across Pods such as Loans, Cards, Savings, or UPI.

Qualifications

• 6+ years in growth marketing, product growth, or lifecycle growth within fintech or consumer tech.
• Proven mastery in designing, executing, and scaling A/B testing.
• Deep fluency in growth economics: CAC, LTV, funnels, attribution, and channel economics.
• Ability to synthesize qualitative and quantitative data into sharp product strategies.
• Experience aligning Brand and Central Marketing teams on messaging and campaigns.

Responsabilités

• Define and execute end-to-end growth strategy to accelerate adoption, activation, and usage of core financial products.
• Design, execute, and analyze rigorous A/B and multivariate tests across journeys, messaging, UI/UX, and onboarding funnels.
• Own marketing economics: optimize CAC, LTV, channel mix, and payback periods for sustainable growth.
• Refine core value proposition and craft messaging to position Airtel Finance as the preferred choice.
• Dig into user behavior data and market research to drive growth decisions and reduce friction across the funnel.
• Collaborate with Brand Team on cohesive customer communications and lifecycle messaging; coordinate with Central Marketing for ATL initiatives.
• Lead Growth Managers and Senior Growth Managers; mentor the pod and ensure data-driven culture.

Connaissances

Growth marketing

Product growth

Lifecycle growth

Experiment design

A/B testing

Market research

Data-driven decisions

Cross-functional collaboration

Leadership

Description du poste

This role owns the growth strategy, core product adoption, and performance marketing framework for a key business pod (such as Loans, Cards, Savings Account, or UPI) within Airtel Finance. You will lead the charge in scaling our core financial products by crafting robust growth strategies, driving aggressive A/B testing programs, translating deep consumer insights into product-market fit enhancements, and optimizing marketing economics (CAC/LTV, unit economics, and payback periods).

Crucially, you will act as a key bridge across the organization. You will partner closely with the Brand Team to ensure sharp, resonant customer communications across all touchpoints, and collaborate with the Central Marketing Team to align performance goals with high-impact ATL (Above-The-Line) initiatives.

Rather than focusing purely on top-down P&L management, you will operate as a hands-on growth practitioner and strategist—studying user behavior, designing rapid experimentation loops, and refining the core value proposition of our financial offerings to unlock exponential growth.

Key Responsibilities

Growth Strategy & Experimentation

• Core Product Growth Roadmap: Define and execute the end-to-end growth strategy to accelerate adoption, activation, and usage for core financial products within your pod.
• Airtight Experimentation & A/B Testing: Build a high-velocity experimentation culture. Design, execute, and analyze rigorous A/B and multivariate tests across user journeys, messaging, UI/UX touchpoints, and onboarding funnels to systematically lift conversion and retention.
• Marketing Economics & Efficiency: Own the financial metrics of growth—optimizing customer acquisition cost (CAC), lifetime value (LTV), channel mix efficiency, and payback periods to ensure sustainable, high-ROI scaling.
• Value Proposition Enhancement: Continuously refine and sharpen the core value proposition of our financial products, tailoring messaging and product features to clearly articulate why Airtel Finance is the preferred choice for customers.

Consumer Insights & Cross-Functional Marketing Alignment

• Consumer Insights & Decision Making: Dig deep into user behavior data, feedback loops, and market research to uncover friction points and behavioral triggers, translating data into sharp, high-conviction growth decisions.
• Brand & Communication Collaboration: Partner hand-in-hand with the Brand Team to craft compelling, cohesive customer communications, tone of voice, and lifecycle messaging that resonate with our target audience.
• Central Marketing & ATL Integration: Collaborate closely with the Central Marketing Team to integrate performance growth strategies with broad ATL initiatives (mass media, television, outdoor, digital brand campaigns), ensuring a seamless top-of-funnel to performance loop.
• Funnel Optimization: Systematically diagnose drop-offs across the core product journey and implement data-backed interventions to maximize user progression and habit formation.

Leadership & Cross-Functional Influence

• Pod Leadership: Lead and mentor the pod's growth team (Growth Managers and Senior Growth Managers), fostering a culture of curiosity, rapid testing, and data rigor.
• Cross-Functional Collaboration: Partner seamlessly with Product, Engineering, Data Science, Brand, Central Marketing, and Campaign Ops to align on growth experiments, feature rollouts, and campaigns.
• Influence & Alignment: Drive cross-organizational alignment to secure resource prioritization for growth initiatives that move key product metrics.

Key Skills & Requirements

• Experience: 6+ years of experience in growth marketing, product growth, or lifecycle growth within a fast-paced consumer tech or fintech environment.
• Experimentation Expertise: Demonstrated mastery in designing, executing, and scaling A/B testing frameworks that measurably improve conversion, activation, and retention metrics.
• Marketing Economics & Unit Metrics: Deep fluency in growth economics—specifically optimizing CAC, LTV, conversion funnels, attribution models, and channel economics.
• Consumer Insight & Value Proposition: Proven ability to synthesize qualitative customer research and quantitative data into compelling product strategies and sharper value propositions.
• Stakeholder & Brand Alignment: Strong experience working collaboratively with creative/brand teams on customer communication and coordinating with central marketing teams on ATL/BTL campaign synergies.
• Leadership & Stakeholder Management: Excellent track record of leading high-performing teams and influencing cross-functional stakeholders (Product, Data, Brand, Marketing) without direct authority.