Growth Marketing & CRM Executive

Lifebynery Consultancy Private Limited; India; On-site; INR 391,000 - 725,000; Full time

Job summary

Lifebynery Consultancy Private Limited, operating AstroPrrofound, is seeking a hands-on Growth Marketing & CRM Executive to support all marketing activities, from social media and ads to lead management in the CRM.

You will work closely with the Functional Head, coordinate with the social media agency and partners, ensure every inquiry is followed up to book a consultation, and help grow our customer base across Odisha and East India.

Qualifications

• 1–3 years in growth or performance marketing or CRM operations.
• Hands-on with CRM platforms incl. Zoho, HubSpot.
• Experience handling inbound leads and reporting.
• Clear Hindi & English communication.

Responsibilities

• Coordinate with social media agency and partners; keep marketing calendar up to date.
• Capture and tag all leads in the CRM; ensure timely follow-ups.
• Coordinate content across Instagram, Facebook and YouTube; track reach and form fills.
• Support ads & campaigns; monitor spend and cost per lead.
• Prepare weekly reports on leads, bookings and ad spend.

Skills

CRM management

Growth marketing

Social media analytics

Lead handling & follow-ups

Tools

Zoho

LeadSquared

HubSpot

Freshsales

Job description

Job Description – Growth Marketing & CRM Executive

Department: Marketing & Growth

Designation: Growth Marketing & CRM Executive

Organization: AstroPrrofound (Lifebynery Consultancy Pvt. Ltd.)

Job Summary

AstroPrrofound is an online astrology consultation platform where customers book fixed-length sessions with our panel of personally vetted expert astrologers. We are looking for a hands-on Growth Marketing & CRM Executive to support all our marketing activities, from social media and ads to lead management in the CRM. Working closely with the Functional Head, you will be the day-to-day point of contact for our agency and marketing partners, and make sure every enquiry is followed up until it becomes a booked consultation. This role offers broad exposure across marketing and plenty of room to grow with the company.

1. Marketing Coordination

• Act as the day-to-day point of contact for our social media agency, in-house content team and marketing partners, such as JustDial, ad partners and influencers.
• Keep the monthly marketing calendar up to date, including festival campaigns, and follow up so that deliverables go out on time.
• Make sure all marketing follows our brand guidelines: no discounts or free sessions, and no exaggerated claims.
• Make sure every lead from JustDial, social media forms and online ads is captured in the CRM, tagged by source and assigned.
• Contact new leads the same day, or make sure they are contacted, and hand them to the ops team to book the right astrologer.
• Follow up with leads who don't respond, and keep lead data clean: stages, next actions, notes, and no duplicates.
• Work with the tech team to improve CRM forms, templates and reminders.

3. Social Media Content & Analytics

• Coordinate content plans across Instagram, Facebook and YouTube with the agency and in-house team, making sure posts carry a clear call to action.
• Track reach, engagement, clicks and form fills using Meta Business Suite, Instagram Insights, YouTube Studio and Google Ads reports.

4. Ads & Campaign Support

• Help run and monitor Meta, Google and YouTube ads with the agency, and track spend and cost per lead.
• Support influencer collaborations and regional campaigns, starting with Odisha and East India.
• Send welcome messages and WhatsApp, email and SMS campaigns to leads and existing customers.
• Help promote repeat consultations, live sessions, paid reports and our referral programme.

6. Reporting

• Prepare a weekly report covering leads and bookings by source, response time, ad spend and cost per lead, with simple observations on what is working.

Required Skills & Qualifications

• 1–3 years of experience in growth or performance marketing, CRM management or sales operations, preferably in a business that sells to individual customers. This role isn't for freshers.
• Hands-on, day-to-day use of a CRM (Zoho, LeadSquared, HubSpot, Freshsales or similar), including lead stages, follow-ups and reports.
• Experience handling and calling inbound leads, with numbers to show: leads handled, response time, conversion.
• Working knowledge of Instagram, Facebook and YouTube analytics, and of Meta and Google ads.
• Exposure to working with agencies, content creators or influencers.
• Proficiency in MS Excel and Google Sheets for tracking and simple dashboards.
• Clear spoken and written Hindi and English, on calls and WhatsApp.
• Organised and proactive: follows through on tasks without close supervision.

Good to Have

• Experience setting up CRM workflows, web forms or WhatsApp Business templates.
• Experience with WhatsApp, email or SMS campaign tools.
• Interest in astrology or wellness, and respect for the domain.