Growth Marketer

shift; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Shift builds and runs the skilled contributor networks behind embodied AI training data. You own the funnel that brings in annotators and QAs who can pass our bar, from the first ad to their first accepted task.

You’ll draft creatives, run campaigns across Meta, Reddit, LinkedIn and more, and own the budget end to end. You’ll measure CAC, ROI and activation, continually refining to scale only what works.

Qualifications

• Experience running acquisition for marketplaces or contributor networks.
• Ability to draft creatives and copy that sound personal.
• Budget accountability including ROI, CAC and payback.

Responsibilities

• Draft creatives and acquisition angles for ads, landing pages, community posts, outreach copy and iterate on performance.
• Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, LinkedIn, job boards, and other proven channels.
• Own the budget end to end: targeting, allocation, ROI, CAC, payback and the decision to kill underperforming channels.
• Own conversion through the full funnel - signup, assessment, activation, first task - and identify where qualified people drop out.
• Run lifecycle and reactivation: move strong candidates through assessment and re-engage on new projects.
• Treat community as a channel: Discord, Reddit, creator partnerships, training institutes and technical networks.
• Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geography.

Skills

Acquisition strategy

Copywriting

Meta advertising

Analytics

Budget management

Tools

Meta Ads Manager

Dashboards

Job description

shift builds and runs the skilled contributor networks behind embodied AI training data — the annotators, QAs and reviewers who label, segment and quality-check the video that robotics models learn from. We've paid out over $15M to 25,000+ contributors across 15+ countries.

The role

You own the funnel that brings in annotators and QAs who can actually pass our bar - from the first ad someone sees to their first accepted task.

You'll draft the creatives, run the campaigns, and own the numbers behind them. Not brief an agency: write the copy, build the audience, launch, read the data, and decide what to scale and what to switch off.

The hard part isn't volume. Anyone can buy signups. A channel that delivers cheap registrations who fail assessment is worse than no channel at all - you'll be measured on qualified, active annotators and what they cost.

What you'll do

• Draft creatives and acquisition angles yourself - ads, landing pages, community posts, outreach copy - and iterate on performance, not taste
• Run acquisition campaigns across Meta, Instagram, Reddit, Discord and technical communities, LinkedIn, job boards, and anything else you can prove works
• Own the budget end to end: targeting, allocation, ROI, CAC, payback - and the call to kill a channel that isn't returning
• Own conversion through the full funnel - signup, assessment, activation, first task - and find where qualified people are dropping out
• Run lifecycle and reactivation: move strong candidates through assessment, and re-engage contributors when new projects launch
• Treat community as a channel, not an afterthought: Discord, Reddit, creator partnerships, training institutes and technical networks
• Own the metrics that matter: cost per qualified annotator, signup-to-assessment conversion, assessment pass rate by source, time to activation, first-task completion, repeat contribution and LTV by channel and geography

What we're looking for

• You've personally run acquisition for a marketplace, gig platform, contributor network or recruitment funnel - hands on
• You draft your own creatives and copy, and they sound like a person rather than a campaign
• Strong on Meta; comfortable across Instagram, Reddit, LinkedIn, X, Google or job boards
• You've owned a budget and been accountable for ROI, CAC and payback — and you can tell us about a channel you shut down and why
• Analytically comfortable with spreadsheets and dashboards
• You move without waiting for permission or a full brief. New projects create demand for very specific contributor profiles on short notice - you'll need to find the audience, launch, and read the result quickly

Particularly relevant experience

• Gig, freelancer, contractor or expert-network platforms
• Data annotation, AI training data, or crowdsourcing
• Recruitment or talent-acquisition marketing
• Multi-geography acquisition, especially India and Southeast Asia
• Paid social at scale, particularly Meta
• Landing page and conversion optimisation