Growth Marketer

Richpanel 1; Bengaluru; Remote; INR 800,000 - 1,200,000; Full time

Job summary

Richpanel is seeking a hands-on growth operator to own a set of always-on growth workflows. You will manage website updates on Webflow, convert wins into proof assets, and amplify CX community credibility. This role also leads high-ROI events in the USA and supports enterprise GTM experiments with the CEO.

You will use AI daily to draft pages, build automations, and create repeatable motion while maintaining velocity and polish across growth programs.

Qualifications

• 3–6 years in B2B SaaS marketing as a generalist/operator.
• Hands-on with Webflow (or equivalent) and able to ship without waiting on designers.
• Able to interview customers and write crisp, metric-backed stories.
• Have run events with real ROI thinking (not just brand presence).
• Comfortable working directly with a founder and moving fast with incomplete information.
• Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers.

Responsibilities

• Own Website (Webflow) as a Growth Surface: weekly updates, ICP pages, pricing pages, SEO hygiene.
• Run Case Studies + Proof Engine: identify candidates, conduct interviews, publish assets.
• Grow Community Growth: identify CX communities, plant narratives, create social proof.
• Lead Events in USA: select events, negotiate slots, run playbooks, measure ROI.
• Support Enterprise + New Vertical GTM experiments with the CEO: research stakeholders, prepare collateral.
• Leverage AI daily to move faster: draft pages/case studies, build automation, QA & ship.

Skills

Webflow

Growth operator

Case studies

ROI events

AI automation

Content creation

Community growth

Tools

Zapier

Make

SEO

Job description

Quick Highlights

• Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.
• Reports to: CEO (Amit)
• Location: Flexible (India base ok), must be able to travel & attend events in the USA
• Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY
• Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role

You are a full-stack growth operator. You will own a set of “always-on” growth workflows:

1. keep the website sharp and conversion-oriented (Webflow),
2. turn wins into proof (case studies + landing pages),
3. build credibility in the right CX communities (customer planting + social proof loops),
4. run high-ROI events (pre/during/post),
5. support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a “strategist” role. It’s a shipper role.

What You’ll Own

1) Website (Webflow) as a Growth Surface

• Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.
• Improve conversion paths: demo → follow-up → proof → close.
• Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine

• Run a case study pipeline: identify candidates, interview, write, publish, distribute.
• Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages.
• Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)

• Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).
• “Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy.
• Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4) Events (USA) — Full Funnel Ownership

• Decide which events to attend based on expected ROI and ICP density.
• Negotiate: speaking slots, sponsorships, roundtables, dinners, side events.
• Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups.
• Measure ROI (pipeline created, influenced revenue, CAC payback assumptions).

5) Enterprise + New Vertical GTM Experiments (with CEO)

• Support multi-threading: research stakeholders, map orgs, prep outreach sequences.
• Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages.
• Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it).

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

• Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality.
• Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing.
• Treat AI like a junior team: you direct, QA, and ship.

(We care about output, not “AI enthusiasm.”)

What Success Looks Like

In the first 30 days

• Ship 4–6 Webflow improvements (new pages or major rewrites).
• Publish 2 case studies or proof pages.
• Build a community list + engagement plan (top 10–20 communities + weekly cadence).
• Produce an events shortlist + ROI model, and lock 1–2 event bets.

In 60–90 days

• Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity.
• Proof engine running: 2+ proof assets/month (case study or equivalent).
• Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes.
• 1–2 events executed with disciplined pre-booking + post-event conversion.
• Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped.

Requirements

You’d Be a Great Fit If You:

• Have 3–6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator.
• Are hands‑on with Webflow (or equivalent) and can ship without waiting on designers.
• Can interview customers and write crisp, metric‑backed stories.
• Have run events with real ROI thinking (not just “brand presence”).
• Are comfortable working directly with a founder and moving fast with incomplete information.
• Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers.

Competencies We Screen For

• Shipping velocity: you produce visible work weekly.
• Taste + clarity: you can write/structure pages that feel crisp and credible.
• Distribution instincts: you know how to get proof in front of the right people.
• ROI discipline: you can justify events and programs with numbers.
• AI leverage: you can use AI + automation to do the work of 2–3 people.
• Founder-level ownership: you don’t need reminders.

Benefits

Why Join Us

• Real scale: Multiple Millions in ARR, profitable, growing fast.
• High impact: you’ll directly reduce channel dependency and build new growth motions.
• Autonomy + budget: CEO-led GTM with meaningful spend already in motion.
• Small elite team: high standards, high ownership, high comp upside.

Interview Process (example)

1. Screen (30 min): past wins + what you shipped recently
2. Take home assignment (1 day): we’ll give you an assignment and evaluate your ability to understand our ICP and your taste.
3. Deep dive (CEO): taste, velocity, prioritization, AI workflows
4. Reference checks

We strive to finish the whole interview process in 2 weeks or under.