Growth Management - Senior Manager - User Growth (UPI)

Paytm; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Paytm is hiring a City Growth Manager in Bengaluru to own growth within focus cities. You will decode local market dynamics, plan targeted city campaigns, and drive transacting users and wallet share across the Paytm ecosystem.

Key responsibilities include analysing market share, sizing opportunities, and running pilots to validate growth levers before city-wide rollout. You will partner with product, marketing, and operations to turn insights into action.

Qualifications

• MBA with 4+ years or Graduate with 6+ years of experience in Growth, Business Strategy, or Consulting roles.
• Prior experience in B2C consumer internet, fintech, payments, or e-commerce preferred.
• Strong analytical ability and experience with market sizing, funnel and cohort analysis. SQL/ Excel proficiency preferred.
• High ownership mindset, bias for action, and an experimental approach.
• Strong stakeholder management skills to work with cross-functional teams and partners.

Responsibilities

• Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify growth white spaces.
• Size growth opportunities using internal/3P data, cohorts, and market intelligence; prioritise high-impact levers.
• Design and execute city-specific growth plans with targeted campaigns, offers, and activations.
• Evaluate hyperlocal growth levers including partnerships and city-specific promotions.
• Run pilots to validate new growth levers before scaling or replication across cities.
• Personalise lifecycle communications and offers to local preferences.
• Collaborate with product, marketing, and operations to convert insights into action plans and briefs.
• Own city-level growth dashboards and MIS, tracking KPIs like market share and user metrics.
• Conduct leadership reviews highlighting progress and outcomes from growth pilots.

Skills

Growth strategy

Market sizing

Cohort analysis

SQL/Excel proficiency

Stakeholder management

Analytical ability

Education

MBA

Bachelor's degree

Job description

About Paytm:

Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview

The City Growth Manager will own the charter of growing Paytm’s consumer market share within their focus cities. The mandate is to decode local market dynamics, consumer behavior, and competitive activity to identify untapped growth opportunities, and convert these insights into targeted plans that increase transacting users, usage frequency, and wallet share for Paytm.

Key Responsibilities

• Track city-level market share, category penetration, and competitive intensity in UPI and other products to identify Paytm’s growth white spaces.
• Leverage internal and 3P data, cohort trends, and on-ground market intelligence to size growth opportunities and prioritise the highest-impact levers for the city.
• Design and execute city-specific growth plans. Targeted campaigns, offers, and hyperlocal activations to grow transacting users and spend share.
• Identify and evaluate hyperlocal growth levers, including local partnerships, community-led activations, local influencers and city-specific promotions.
• Run structured pilots and experiments to validate new growth levers before scaling them city-wide or replicating them across other focus cities.
• Personalise the lifecycle communication, nudges, and offers to local preferences
• Partner with product, marketing, operations team to convert city-level insights into action plans, product asks, and campaign briefs.
• Own city-level growth dashboards and MIS, tracking change in KPIs incl. market share, transacting users, transaction/ revenue per user, user retention.
• Conduct regular business reviews with leadership, highlighting progress against the growth plan, key metrics, and outcomes from growth pilots/ experiments.

What We’re Looking For

• MBA with 4+ years or Graduate with 6+ years of experience in Growth, Business Strategy, or Consulting roles
• Prior experience in B2C consumer internet, fintech, payments, or e-commerce preferred.
• Strong analytical ability and experience with market sizing, funnel and cohort analysis. SQL/ Excel proficiency preferred.
• High ownership mindset, bias for action, and an experimental approach.
• Strong stakeholder management skills to work with cross-functional teams and partners.

Why join us

• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!