PPSL - Growth Management - GM/AVP

Paytm; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Paytm is seeking a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role focuses on merchant activity, retention of high-value merchants, and expanding Paytm’s share of merchant transactions.

You will lead cohort-based growth strategies, perform growth analytics, and run A/B tests to optimize funnels and engagement. Collaboration with Product, Engineering, Data, Marketing and Business teams is essential.

Qualifications

• 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
• Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
• Proven track record of driving GMV, transaction growth, merchant engagement and retention.
• Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
• Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
• Experience with lifecycle management, customer segmentation and data-driven retention and win-back strategies.
• Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.
• Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
• Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
• Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Responsibilities

• UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
• High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
• Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.
• Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
• Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
• Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
• Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
• Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

Skills

Growth management

Product growth

Business strategy

Lifecycle marketing

Growth analytics

A/B testing

Segmentation

Cohort analysis

Funnel optimization

UPI/payments knowledge

Job description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale.

Key Responsibilities:

• - UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
• - High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
• - Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.
• - Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
• - Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
• - Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
• - Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
• - Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

What We’re Looking For:

• - 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
• - Experience in #Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
• - Proven track record of driving GMV, transaction growth, merchant engagement and retention.
• - Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
• - Strong #data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
• - Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.
• - Familiarity with #AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.
• - Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
• - Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
• - Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Why Join Us?

Join Paytm to build and scale growth initiatives across one of India’s largest digital payments ecosystems, driving measurable business impact and enabling merchants to participate in the digital economy.