Growth Management & Analytics- Recharges & Utilities I Exp- 4-6 Years

Paytm Payments Services; Gurugram District; On-site; INR 1,800,000 - 3,800,000; Full time

Job summary

Paytm Payments Services is seeking a data-driven Manager-level Analyst to own data lifecycle for Recharges & Utilities categories. You will write SQL in Hive, build dashboards, and partner with Product, Tech, and Marketing to drive growth and P&L impact.

You’ll combine advanced Excel automation with AI copilots (Claude/ChatGPT) to ship insights, craft campaigns, and optimize funnels, while ensuring data privacy and governance across initiatives.

Qualifications

• 4–6+ years experience as Data Analyst, Business Analyst, or Growth role in e-commerce/fintech.
• Strong SQL/Hive skills and ability to translate data into actionable insights.
• Experience with marketing analytics, campaign measurement, and data storytelling.

Responsibilities

• Data Operations & Analytics: extract data, optimize SQL, automate reports, model data, AI-assisted analysis.
• Growth & Category Management: support revenue targets, identify cohorts, optimize funnel, monitor key metrics.
• Marketing & Campaign Execution: ROI analysis, track market trends, prototype AI-driven campaign ideas.
• AI-First Working Style: use Claude/AI copilots for analysis, drafting prompts, and ensuring governance and privacy.

Skills

Advanced Excel

SQL

Data storytelling

Collaboration

Tools

Hive

BigQuery

Python

Claude

ChatGPT

Job description

About Paytm

Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability.

About the Team

Recharges & Utilities is a core business pillar for Paytm, spanning 20+ essential categories including Mobile Recharge, Electricity, DTH, and Loans. As a Manager on this team, you will be the “Growth Engine” — using deep data insight to identify opportunities and executing high-impact campaigns to acquire and retain millions of users.

The Role: Analytical Execution & Category Growth

We’re looking for a high-ownership individual who is as comfortable writing SQL queries in Hive as designing a marketing campaign. You will own the full data lifecycle of your assigned categories and use that data to drive P&L growth and user retention — increasingly with AI tools like Claude as your everyday co‑pilot for analysis, automation, and campaign creation.

Core Roles & Responsibilities

1. Data Operations & Analytics (The “How”)

• Data Extraction: Perform daily data extraction and prepare user‑readable transaction reports.


• Query Management: Write and optimize SQL queries day‑to‑day to track business health and run ad‑hoc deep dives.


• Automation: Use Advanced Excel and internal tools to automate recurring reports, streamlining MIS for leadership.


• Data Modeling: Translate business questions (e.g. “Why is electricity bill churn increasing?”) into data models that surface actionable answers.


• AI‑Assisted Analysis: Use Claude or similar AI assistants to draft and debug SQL/queries, summarize large datasets, and produce first‑pass insights — then apply your own judgment to validate and sharpen the output before it informs a decision.

2. Growth & Category Management (The “What”)

• P&L Support: Help deliver revenue targets by optimizing costs and identifying bottom‑line‑enhancing strategies.


• User Lifecycle: Identify specific user cohorts (e.g. “lapsed rent payers”) and run custom growth campaigns to drive activation and reactivation.


• Funnel Optimization: Monitor the user journey from landing to transaction; identify drop‑offs and implement funnel improvements.


• Retention & GMV: Own key metrics including Daily Active Users (DAU), GMV, and month‑on‑month (MoM) retention.

3. Marketing & Campaign Execution

• ROI Analysis: Measure the performance of every campaign to ensure marketing spend drives efficient growth.


• Competitive Intelligence: Track market trends and competitor offerings to keep Paytm’s utility categories ahead.


• AI‑Powered Campaign Ideation: Use Claude/AI copilots to draft campaign briefs, personalize messaging by cohort, and rapidly prototype copy and creative variants for A/B testing.

4. AI‑First Working Style

This role expects you to treat AI tools as a core part of how you work, not an optional add‑on:

• Daily AI Fluency: Comfortable using Claude (or a similar AI assistant) as a co‑pilot for SQL writing, Excel/report automation, data storytelling, and building stakeholder‑ready summaries.


• Prompt Craft: Able to break a business problem into clear prompts for AI tools to accelerate first‑draft analysis — while retaining the judgment to sense‑check and refine anything AI‑generated before it’s shared or acted on.


• Automation Mindset: Proactively spot repetitive MIS/reporting work that can be offloaded to AI tools or scripts, freeing up time for higher‑order strategic work.


• Responsible Use: Understands data‑privacy and confidentiality boundaries when using AI tools with business data (e.g. no PII or sensitive data in external prompts without approval).

Superpowers & Skills Required

• Experience: 4–6+ years in a Data Analyst, Business Analyst, or Growth role (preferably in E‑commerce, Retail, or Fintech).


• Technical Proficiency: Advanced Excel (VBA/Macros a plus) and strong SQL skills; experience with Hive, BigQuery (BQ), or Python for data manipulation.


• AI Tool Proficiency: Hands‑on experience using Claude, ChatGPT, GitHub Copilot, or similar AI tools for coding, data analysis, or content generation is a strong plus — and a genuine interest in using AI to work faster is expected.


• Analytical Mindset: Background in Engineering, Math, Statistics, or Economics; able to see the story behind the numbers.


• Execution Grit: Follows through on projects, coordinating with cross‑functional teams (Product, Tech, Marketing) to get things to the finish line.


• Communication: Clear, effective communication for sharing updates with stakeholders and senior management.

Why join us?

• A collaborative output driven program that brings cohesiveness across businesses through technology


• Improve the average revenue per use by increasing the cross‑sell opportunities


• A solid 360 feedback from your peer teams on your support of their goals


• Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!