Growth - Lead

Tatvic Analytics; Ahmedabad District; On-site; INR 3,000,000 - 4,800,000; Full time

Benefits offered by this job

Competitive

Job summary

Tatvic is seeking a Growth Lead to translate Agentic AI, Cloud, and Marketing Analytics capabilities into compelling market propositions and scalable growth engines across enterprise geographies.

You will own demand generation, engine-building in new markets, and end-to-end integrated campaigns while shaping strategic messaging and growth governance. Collaboration with Delivery and Leadership will be key to success, with a strong emphasis on data-driven ROI.

Qualifications

• Growth-led marketing experience for complex B2B services.
• Proven ability to build and execute 0-to-1 growth strategies in new markets.
• Strong CXO-level engagement and executive communication skills.
• Experience coaching and developing L2/L3 growth team members.
• Deep understanding of marketing funnels, attribution, and data-driven forecasting.

Responsibilities

• Build the GTM Marketing Playbook for Agentic AI and identify high-intent automation use cases beyond standard analytics.
• Drive Marketing-Led Growth by owning demand generation and market visibility across target enterprises.
• Build 0-to-1 Growth Engines by identifying new markets, audiences, and channels.
• Own Integrated Campaigns End-to-End from planning to measurement across content, digital, events, ABM, and partnerships.
• Develop Strategic Positioning Messaging for complex MarTech, Cloud, and Agentic AI solutions.
• Drive Cross-Functional GTM Strategy with Delivery and Leadership alignment.
• Engage CXO-Level Audiences by articulating business impact, ROI, and transformation potential.
• Build and Develop the Growth Team with clear accountability and mentoring.
• Own Marketing Performance Governance with funnel hygiene, attribution, and forecasting.
• Use Data to Drive Decisions by monitoring MQLs, conversion, ROI, and pipeline contribution.
• Identify and Resolve Structural Gaps with systemic solutions beyond quick fixes.
• Drive AI Automation Adoption across workflows and martech tools.

Skills

Growth Marketing

Positioning Messaging

Enterprise CXO Engagement

Management Track Leadership

Marketing Analytics Funnel

Strategic Communication

Business Revenue Orientation

Proactive Outbound

Education

B.E./B.Tech./MBA or equivalent

Tools

GA4 certification

GCP/GMP certifications

CRM platforms

Marketing automation platforms

ABM platforms

Job description

Education: B.E. / B.Tech / MBA or equivalent

We are looking for a Growth Lead who can translate Tatvic s capabilities in Agentic AI, Cloud, and Marketing Analytics into compelling market propositions and build repeatable growth engines across enterprise segments and geographies.

What You ll Do

• Build the GTM Marketing Playbook for Agentic AI: Translate Tatvic s AI capabilities into clear positioning, messaging, ICPs, and a structured go-to-market strategy, identifying high-intent automation use cases beyond standard analytics.
• Drive Marketing-Led Growth: Own demand generation and market visibility across target enterprise segments and geographies, ensuring achievement of lead quality and marketing-sourced pipeline targets.
• Build 0-to-1 Growth Engines: Identify new or underdeveloped markets, audiences, channels, and opportunities and build structured growth strategies where there is no established playbook.
• Own Integrated Campaigns End-to-End: Lead campaigns from audience research and planning through launch, optimization, attribution, and measurement across content, digital, events, ABM, and partner marketing.
• Develop Strategic Positioning Messaging: Identify customer pain points and translate them into compelling value propositions, positioning, and ICP-led campaigns for complex MarTech, Cloud, and Agentic AI solutions.
• Drive Cross-Functional GTM Strategy: Partner closely with Delivery and Leadership to align demand generation with business capacity, technical roadmaps, and strategic priorities.
• Engage CXO-Level Audiences: Position Tatvic as a strategic technology partner by articulating the business impact, ROI, and transformation potential of Agentic AI and Cloud solutions through thought leadership, executive content, and events.
• Build and Develop the Growth Team: Manage and mentor L2/L3 Growth team members, establish clear accountability, and enable team members to independently plan and execute campaigns and manage channels.
• Own Marketing Performance Governance: Maintain strong funnel hygiene, campaign documentation, attribution, and reporting standards while providing accurate, data-backed lead and pipeline forecasts to leadership.
• Use Data to Drive Decisions: Monitor MQL volume, MQL-to-opportunity conversion, marketing ROI, CPL, CAC, campaign performance, and pipeline contribution to continuously improve marketing effectiveness.
• Identify and Resolve Structural Gaps: Proactively identify recurring pipeline, campaign, process, or team-level issues and implement systemic solutions rather than relying on temporary fixes.
• Drive AI Automation Adoption: Establish team-wide adoption of Agentic AI workflows, CRM automation, and marketing technology to improve productivity, scalability, and execution quality.

Must-Have Skills

• Growth Marketing 0-to-1 Market Scaling: Proven experience in building and executing growth marketing strategies for complex B2B services, particularly in new or underdeveloped markets.
• Positioning Messaging: Strong ability to uncover customer pain points and convert them into sharp positioning, messaging, and ICP-led campaigns for sophisticated MarTech, Cloud, or Agentic AI solutions.
• Enterprise CXO Engagement: Demonstrated ability to engage, influence, and communicate effectively with CXO-level audiences and senior internal stakeholders.
• Management Track Leadership: Experience managing, coaching, and developing L2/L3 team members while creating team-level accountability rather than operating primarily as an individual contributor.
• Marketing Analytics Funnel Discipline: Strong understanding of marketing funnels, attribution, campaign measurement, documentation, CRM hygiene, and data-driven forecasting.
• Strategic Communication: Exceptional ability to deliver high-impact presentations and communicate complex business and technology transformations to non-technical stakeholders.
• Business Revenue Orientation: Ability to connect marketing activity to lead quality, pipeline, conversion, ROI, and broader business outcomes.
• Proactive Outbound Mindset: Ability to proactively identify and create market opportunities rather than relying primarily on inbound leads or established demand.

Good to Have

• Google Analytics 4 GA4 certification
• Google Cloud Platform GCP or Google Marketing Platform GMP professional certifications
• Experience marketing to international markets such as North America, EMEA, or Southeast Asia
• Experience positioning Agentic AI or LLM-based business automation solutions
• Experience with ABM, MarTech, CRM, and marketing automation platforms
• Experience building thought leadership and executive-level marketing programs
• Exposure to enterprise technology, Cloud, Marketing Analytics, or AI consulting/services

Who This Role Is Not For

• People who prefer execution over ownership: Those who are comfortable working as individual contributors but are not looking to take ownership of team performance, business outcomes, or revenue impact.
• Candidates who rely primarily on inbound demand: Those who depend heavily on inbound leads or established marketing support rather than proactively creating new opportunities through an outbound-first approach.
• People uncomfortable influencing senior stakeholders: Those who struggle to navigate complex enterprise environments or hesitate to challenge C-suite expectations when those expectations do not align with strategic business value.
• Reactive problem-solvers: Those who wait for instructions when a deal stalls, a pipeline gap emerges, or a growth opportunity requires investigation and independent action.
• Candidates who prefer to do everything themselves: Those who are reluctant to coach, mentor, and develop junior team members and instead prefer to personally handle every high-stakes task.

Our Culture Perks - Where Grit Meets Growth

• Competitive