Growth Executive

SmartRecruiters, Inc.; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

ixigo is a technology company empowering Indian travellers to plan, book and manage trips across rail, air, buses and hotels. This role focuses on driving user growth through email, SMS, WhatsApp and push campaigns, and managing promotions across apps and websites.

You will collaborate with design, content, ad ops, and automation teams on strategy, targeting, and campaign execution, while using data to optimize engagement and revenue.

Qualifications

• Strong understanding of mobile apps and user behavior.
• Hands-on experience with marketing automation tools like Clevertap and channels such as Email, Push, SMS and WhatsApp.
• Ability to use Photoshop or basic image editing tools.
• A quidnunc when it comes to news about tech/mar-tech/apps/startups.
• An eye for detail along with high benchmarks for quality.

Responsibilities

• Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.
• Manage banners across apps & website for different offers & sale events.
• Launch promotional offers and events to attract new customers.
• Work closely with cross-functional teams on campaign requirements, strategy, and execution; build a framework for targeting, acquiring, educating and nurturing the user base.
• Use data and testing to optimize and improve content and targeting for all customer communications.
• Identify, acquire, and integrate new tools and technologies for marketing automation.
• Safeguard sensitive company data and report security incidents per ISMS policies.
• Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics.

Skills

Omni-channel marketing

Marketing automation

CRM/CLM tools

Email/Push channels

Image editing

Tools

Clevertap

WebEngage

MoEngage

Job description

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs, and provide travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India. For more information, please visit http://www.ixigo.com

Job Description

We are looking for a creative, analytical, and intuitive person with a strong understanding of driving user growth via channels like email, whatsapp, sms and push notifications. Work on sale event s & campaigns to drive booking & revenue growth using industry-leading marketing technology platforms
Key Responsibilties -

• Develop personalized communication strategy for ixigo using email, sms, whatsapp, app notifications etc.
• Manage banners across apps & website for different offers & sale events.
• Launch promotional offers and events to attract new customers.
• Work closely with the cross-functional teams (design, content, ad ops, automation) on campaign requirements, campaign strategy, and how to best execute campaigns. Build a framework for targeting, acquiring, educating and nurturing the user base
• Use data and testing to optimize and improve content and targeting for all customer communications.
• Identify, acquire, and integrate new tools and technologies for marketing automation
• Responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures
• Support weekly, monthly and ad hoc reporting on Email, Site content, SMS and Push performance metrics, analyzing results and identifying opportunities to increase engagement & revenue.

Qualifications

Must Have-

• Strong understanding of mobile apps and user behavior on smartphones/internet
• Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels like Email, Push, SMS & Whatsapp.
• Ability to use photoshop or basic image editing tools is another big plus.
• A quidnunc when it comes to news about tech/mar-tech/apps/startups.
• An eye for detail along with high benchmarks for quality.

Required Skill sets -

• 2-4 years experience in omni-channel marketing management
• Prior experience with CRM and CLM tools like WebEngage, MoEngage and CleverTap is a must have.
• Strong written and verbal communication skills is mandatory
• Able to fit in well within an informal startup environment and to provide hands-on management.
• High energy level and untiring commitment to drive oneself & the team towards goals.

Additional Information

Responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures.