Growth & Content Strategist For International Markets

Deepanshu Ohri; Sector 10; On-site; INR 1,000,000 - 1,650,000; Full time

Benefits offered by this job

In-office in Noida

Job summary

Deepanshu Ohri's agency in Noida is seeking a Growth & Content Strategist for International Markets to lead strategy, brand positioning and organic growth.

You will define target audiences, services, and messaging; develop and manage LinkedIn and Instagram content; translate insights into case studies, marketing assets and outbound opportunities; and identify international client opportunities. This is an in-office, full-time role requiring 2–5 years’ related experience.

Qualifications

• 2–5 years of experience in brand strategy, content marketing, growth marketing, social media strategy, B2B marketing, agency marketing or international business development
• Strong written communication, research ability and commercial thinking
• Ability to package, position and market a service effectively

Responsibilities

• Build and execute a digital growth strategy focused on acquiring international clients
• Define target audiences, priority industries, service positioning and messaging
• Develop and manage the agency's social media strategy (LinkedIn and Instagram)
• Create content pillars and monthly content plans
• Develop case studies, social posts and marketing assets from client projects
• Coordinate with designers for visual content
• Refine copy for social media, websites, case studies and service descriptions
• Review and refresh website and portfolio as needed
• Research competitors and market trends
• Identify new services or niches to offer
• Explore Fiverr and other marketplaces for gigs
• Use LinkedIn to identify potential clients and partnerships
• Develop organic lead-generation and outbound strategies
• Measure and optimize marketing activities
• Experiment with AI tools to improve processes

Skills

Brand strategy

Content marketing

Growth marketing

Social media strategy

B2B marketing

Agency marketing

International business development

Audience targeting

Tools

LinkedIn

Instagram

Canva

CMS platforms

Analytics tools

ChatGPT / AI tools

Job description

Growth & Content Strategist International Markets

Location: Noida | Full-time | In-office

We are looking for a strategy-led marketer who can build our agency’s online presence and create an organic digital strategy to attract international clients. This is NOT a Performance Marketing, Meta Ads, Google Ads, or SEO-specialist role - the focus is brand positioning, content, social media, market research and client acquisition strategy.

We are a growing creative design agency working across branding, graphic design, e-commerce/Amazon creatives, AI-powered product visuals, video and digital content.

We already have a strong design and execution team. What we need now is someone who can step back, look at the bigger picture and answer questions like:

Who should we target?

What should we be known for?

Which services should we promote?

What should we talk about online?

Where can we find international clients?

And how do we turn our digital presence into genuine business opportunities?

This role is ideal for someone who enjoys combining strategy with hands-on execution. You will not simply receive a social media calendar and post content. You will help decide what the strategy should be in the first place.

What you will do

• Build and execute a digital growth strategy focused on acquiring clients from markets such as the US, UK, Europe, UAE and other international regions.
• Define our target audiences, priority industries, service positioning and messaging.
• Develop and manage the agency's social media strategy, particularly for LinkedIn and Instagram.
• Create content pillars, monthly content plans and ideas for founder-led and agency-led content.
• Decide how completed client projects can be turned into strong case studies, social posts and marketing assets.
• Work with our designers to brief and coordinate the visual content required for marketing.
• Write or refine copy for social media, website pages, case studies, portfolios and service descriptions.
• Regularly review our website and portfolio and identify what needs to be updated, improved or repositioned.
• Research competitors, international creative agencies and changing market trends.
• Identify new services or niches that the agency can potentially offer.
• Research and improve our presence on Fiverr and other relevant marketplaces, including identifying new gig opportunities and improving service positioning.
• Use LinkedIn and other platforms to identify relevant brands, companies, agencies, decision-makers and partnership opportunities.
• Develop organic lead-generation and outbound strategies rather than relying primarily on paid advertising.
• Track the effectiveness of different marketing activities and recommend what should be continued, changed or tested next.
• Experiment with AI tools and new platforms that can improve our marketing, research and business-development processes.

Who we are looking for

We are looking for someone with approximately 2-5 years of experience in areas such as brand strategy, content marketing, growth marketing, social media strategy, B2B marketing, agency marketing or international business development.

You should have strong written communication, research ability and commercial thinking. You should be comfortable looking at a business, understanding what it sells and then figuring out how to package, position and market it better.

A good candidate will understand that social media is not simply about posting regularly. You should be able to think about audience, positioning, content, distribution, credibility, differentiation and lead generation.

Experience with a creative agency, digital agency, startup, B2B service company, Fiverr, Upwork or international clients would be a strong advantage.

Basic knowledge of tools such as LinkedIn, Instagram, Canva, website CMS platforms, analytics tools and AI tools such as ChatGPT would also be useful.

This role may NOT be suitable for you if

Your primary experience is in Meta Ads, Google Ads, PPC, media buying, campaign optimisation, technical SEO, on-page SEO or off-page SEO.

Those are valuable specialisations, but they are not the core requirement for this position.

We are specifically looking for someone whose first instinct is:

“Who should we target, how should we position ourselves, what should we communicate and how do we turn that into international business?”

rather than:

“What ad campaign should we run?”

What success in this role would look like:

Within your first few months, we would expect you to help us create a much clearer agency positioning, establish a consistent content and social media system, strengthen our website and portfolio, identify promising international client segments, uncover new service opportunities and build repeatable channels for generating qualified enquiries.