Growth Content Specialist

Dezerv

Bengaluru

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A leading investment management firm in Bengaluru is seeking a Marketing Associate to lead their content strategy and develop engaging narratives that resonate with diverse audiences. The ideal candidate will have over 3 years of experience in financial services or fintech content marketing and a strong understanding of finance and capital markets. This full-time role offers the opportunity to significantly contribute to the firm's mission of helping individuals grow their wealth without stress.

Qualifications

3+ years of experience in financial services or fintech content marketing.
Strong understanding of finance and capital markets.
Proven experience managing teams and multiple stakeholders.

Responsibilities

Develop and execute a multi-format content strategy aligned with business goals.
Track and analyze content performance and develop conversion-focused content strategies.
Ensure all content adheres to regulatory guidelines before final approval.
Draft narratives for video advertisements and digital campaigns.
Produce engaging, educational content to drive product adoption.

Skills

Content strategy development

Financial services knowledge

Team management

Ability to work under pressure

Job description

Direct message the job poster from Dezerv

Dezerv is a house of investing solutions for high‑net‑worth and affluent Indians. Dezerv is co‑founded by Sandeep Jethwani, Vaibhav Porwal, and Sahil Contractor. They have led successful wealth management businesses and managed over USD 7 billion in assets. The Dezerv team brings together decades of investing expertise from leading global financial institutions like JP Morgan, UBS, BNP Paribas, etc. Our team of experts monitors the performance of portfolios and rebalances them if required to ensure long‑term success. We are backed by marquee firms like Premji Invest, Accel, Elevation, Matrix, etc. Since inception, our clients have trusted us with over 12,000+ Crs of their assets.

Why are we building Dezerv?

Investing is stressful and emotional. Building & growing wealth is difficult and time‑consuming. Most individuals struggle with managing their investments and money. Our goal is to help individuals grow their wealth without the stress, time, and costs involved in a traditional investment. At Dezerv, we are building a platform that leverages our decades of investment expertise to help individuals invest better for their future.

What are we trying to solve / mission?

We are passionate about helping Indians invest better. We manage investments with active oversight to help both sophisticated and new investors build long‑term wealth across various market conditions.

Responsibilities

Develop and execute a multi‑format content strategy (written, visual, video) aligned with business goals.
Track and analyze the content performance of competitor and industry LLMs within the Wealth Management niche, using these insights to develop conversion‑focused content strategies.
Act as the primary liaison between the Performance Marketing and Compliance teams.
Ensure all content strictly adheres to regulatory guidelines before final approval.
Translate and simplify Dezerv’s complex investment philosophy into clear, compelling narratives for diverse audiences.
Establish the brand as a credible authority in the wealth management domain through data‑driven, long‑form content.
Draft high‑impact, sharp narratives and scripts for video advertisements and digital campaigns.
Develop comprehensive marketing messaging and collateral for piloted offline events and seminars.
Produce engaging, long‑form educational content (articles, guides) that uses narratives and visuals to educate users about wealth management and drive product adoption.

Ideal Candidate Profile