Growth Associate

Kuku; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Kuku is a fast-growing digital storytelling company with apps like Kuku FM, Kuku TV, Guru, and FreeDrama. We seek a Growth Associate to run day-to-day campaign operations, deploying Meta and Google Ads at scale in Bengaluru and across markets.

In this role you’ll bridge marketing strategy and technical deployment, coordinating with Marketing, Content, and Finance teams. A proactive, data-driven mindset will help you drive efficiency and growth.

Qualifications

• Hands-on experience in Meta Ads Manager and Google Ads.
• Strong organisational skills and attention to detail with budgets and targeting.
• Comfort with spreadsheets, data analysis, and documenting campaign results.

Responsibilities

• Set up and QA Meta and Google Ads campaigns from scratch.
• Monitor daily budgets, adjust bids, and run health checks for ROI.
• Implement tracking pixels, UTM params, and integrations across platforms.
• Run A/B tests on copy, creatives, and audiences to improve performance.
• Build dashboards and standardise naming for efficient reporting.

Skills

Campaign management

Data analysis

Cross-functional coordination

Attention to detail

Education

Bachelor's degree in Business, Mass Communication, Media, Operations

Tools

Meta Ads Manager

Google Ads

UTM tracking

Job description

About Kuku

Kuku is one of India's fastest-growing digital storytelling companies. Founded in 2018, we build

About Kuku

Kuku is one of India's fastest-growing digital storytelling companies. Founded in 2018, we build entertainment powered by bharat, for bharat & the world. The Kuku universe spans audio shows on Kuku FM, vertical micro-dramas on Kuku TV, edutainment on Guru, and FreeDrama, our micro-drama app for international audiences. Across these apps we have crossed 400 million downloads and serve more than 10 million paying subscribers. Our stories reach listeners and viewers in India and around the world, including the US. Behind every show is a performance-marketing engine that runs at serious scale across markets, and this role sits right at its centre.

About The Role

We are looking for a proactive, detail-oriented Growth Associate to run day-to-day campaign operations. The core of this role is the ability to set up, manage, and take Meta and Google Ads campaigns live: accurately, on time, and at volume. You will be the operational bridge between marketing strategy and technical deployment. If you enjoy working with data, coordinating across teams, and making sure nothing slips through the cracks, you will feel at home here.

What You'll Do

• Campaign Deployment: Set up, QA, and confidently take Meta and Google Ads campaigns live, ensuring targeting, budgets, and creative assets are deployed flawlessly.
• Platform Optimisation: Monitor daily ad budgets, adjust bids, and run routine campaign health checks to maximise ROI in line with broader marketing objectives.
• Tracking & Integration: Implement and troubleshoot tracking pixels, UTM parameters, and API integrations so data flows accurately between ad platforms, CRM, and marketing automation tools.
• A/B Testing: Run continuous tests on ad copy, creatives, and audience segments to improve performance and lower acquisition costs.
• Reporting & Documentation: Build and maintain performance dashboards, standardise naming conventions, and keep operational resources organised for smooth execution.
• Cross-Functional Collaboration: Work closely with Marketing, Content, and Finance teams to support project execution and operational workflows.
• Process Improvement: Spot gaps in current workflows and propose practical ways to improve speed, accuracy, and efficiency.

What We're Looking For

• Bachelor's degree in Business, Mass Communication, Media, Operations, or a related field.
• Proven, hands-on experience in Meta Ads Manager and Google Ads, with a track record of taking campaigns live.
• Strong organisational skills and attention to detail, especially across budget allocation, bidding strategies, and audience targeting.
• Comfort with spreadsheets, data, and documentation to analyse campaign effectiveness.
• Ability to coordinate with multiple stakeholders and follow up effectively.
• A proactive attitude and eagerness to learn in a fast-paced environment.
• Good to have: Google Ads or Meta Blueprint certifications.

Why Join Kuku

• Real scale: Hands-on ownership of campaign operations for apps used by millions, from Kuku FM and Kuku TV in India to FreeDrama for international audiences.
• Full-funnel exposure: See how campaigns move from strategy to creative to live deployment across Marketing, Content, and Finance.
• Practical depth: Build a working understanding of ad budgets, tracking infrastructure, and operational workflows at a high-growth company.
• Room to grow: Join a fast-moving team where people who spot problems and fix them get more ownership quickly.
• Skills: time management,performance data management,documentation & record keeping,advanced spreadsheet skills,pixel tracking & crm integrations,cross-functional coordination,meta & google ads execution