Growth Analytics - Senior Manager - Subscription

One97 Communications Limited; Dadri; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Paytm in India seeks a highly analytical Subscription Growth Manager to drive recurring revenue, retention, and merchant lifecycle for the Soundbox subscription business.

You will own revenue KPIs, build dashboards, and partner with Data Science for churn prediction and pricing optimization. This role requires 5+ years in growth analytics within ecommerce or fintech and strong SQL, GA, and BI skills.

Qualifications

• 5+ years as Growth Analyst/Business Analyst in e-commerce or similar domain.
• Experience in fintech, payments, or high-frequency consumer apps preferred.
• Strong analytical skills with tools such as Google Analytics, Tableau, Looker, and Mixpanel.
• Hands-on experience with CRM/marketing automation tools (CleverTap, MoEngage, WebEngage, etc.).
• Understanding of funnels, cohorts, retention, and LTV optimization.

Responsibilities

• Own subscription revenue, renewals, collections, and retention KPIs.
• Build dashboards for subscription health, collections, churn, renewals, and merchant cohorts.
• Develop automated reporting frameworks and self-serve business intelligence solutions.
• Conduct deep-drive analyses to identify revenue leakage, churn drivers, and growth opportunities.
• Partner with Data Science teams to develop predictive models for churn prevention and pricing optimization.
• Design and execute lifecycle interventions across onboarding, engagement, renewal, and win-back journeys.
• Evaluate pricing and rental strategies through cohort analysis and controlled experiments.
• Drive automation of recurring business processes and decision-making frameworks.
• Present business insights, recommendations, and performance updates to senior leadership.

Skills

Growth analytics

SQL

Google Analytics

CRM tools

LTV optimization

Tools

Tableau

Looker

Mixpanel

Google Data Studio

Job description

About Us

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution, Paytm builds technologies that help small businesses with payments and commerce. Its mission is to serve half a billion Indians and bring them to the mainstream economy through technology.

About the Team

DevicesTech is a strategic center of technology within the Paytm payments vertical that builds scalable payment solutions for a secure and seamless experience. It operates devices ranging from All‑in‑One POS and Soundbox to Linux POS. The EDC machines accept all payment methods and IoT devices enable innovative payment workflows to prevent fraud and increase engagement.

About the Role

We are looking for a highly analytical and business‑oriented Subscription Growth Manager to drive recurring revenue, retention, collections, renewals, and merchant lifecycle management for the Soundbox subscription business.

Key Responsibilities

• Own subscription revenue, renewals, collections, and retention KPIs.
• Build and manage dashboards for subscription health, collections, churn, renewals, and merchant cohorts.
• Develop automated reporting frameworks and self‑serve business intelligence solutions.
• Conduct deep‑drive analyses to identify revenue leakage, churn drivers, and growth opportunities.
• Partner with Data Science teams to develop predictive models for churn prevention, pricing optimization, and collections improvement.
• Design and execute lifecycle interventions across onboarding, engagement, renewal, and win‑back journeys.
• Evaluate pricing and rental strategies through cohort analysis and controlled experiments.
• Drive automation of recurring business processes and decision‑making frameworks.
• Present business insights, recommendations, and performance updates to senior leadership.

Qualifications

• 5+ years of experience as a Growth Analyst/Business Analyst in e‑commerce or a similar domain (mandatory).
• Experience in fintech, payments, or high‑frequency consumer apps preferred.
• Strong analytical skills with tools such as Google Analytics, Starburst, Mixpanel, and Tableau.
• Hands‑on experience with CRM/marketing automation tools (CleverTap, MoEngage, WebEngage, etc.).
• Understanding of funnels, cohorts, retention, and LTV optimization.
• Strong communication and collaboration skills, able to work effectively in a cross‑functional team environment.
• Experience with data visualization tools such as Google Data Studio or Looker.
• Proficiency in SQL and experience with database systems such as MySQL, PostgreSQL, or HiveQL.

Compensation

Play an integral role in propelling the digital lending mandate of Paytm and earn performance‑driven rewards.