Group Head - Copywriter

LS Digital Group; Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

LS Digital Group is seeking a seasoned copywriter to develop campaigns across TVCs, digital films, social content and integrated campaigns from Ghansoli, Navi Mumbai. You will translate briefs into compelling concepts and razor-sharp lines for social posts as well as brand communications.

With 6-8 years in advertising, you will collaborate with Art Directors, Designers and Strategists to shape narratives, adapt tone across brands, and stay ahead of cultural trends to keep campaigns fresh and

Qualifications

• 6–8 years of experience in advertising/brand communication.

Responsibilities

• Develop original campaign ideas and creative concepts based on briefs, consumer insights and brand objectives.
• Write copy for TVCs, digital films, social media, websites, campaigns, activations and other brand communication.
• Develop campaign narratives, scripts, taglines, headlines and supporting communication.
• Work closely with Art Directors, Designers, Video Editors, Strategists and Account teams to bring ideas to life.
• Understand different brands, audiences and communication tones and adapt writing accordingly.
• Present and articulate creative ideas and the thinking behind them to internal teams and clients.
• Contribute to brainstorming sessions and proactively bring fresh cultural, social and creative ideas to the table.
• Work on multiple brands and briefs while maintaining quality, consistency and deadlines.
• Stay updated on advertising, culture, social trends and emerging formats to keep the work relevant.

Job description

About the Role

You will be responsible for developing campaign concepts, writing compelling brand communication and creating content across films, digital, social media and integrated campaigns. The ideal candidate should be equally comfortable cracking a big campaign idea and writing the sharpest line for a single social post.

Experience: 6 - 8 years

Location: Ghansoli (Navi Mumbai)

What You'll Do

• Develop original campaign ideas and creative concepts based on briefs, consumer insights and brand objectives.
• Write copy for TVCs, digital films, social media, websites, campaigns, activations and other brand communication.
• Develop campaign narratives, scripts, taglines, headlines and supporting communication.
• Work closely with Art Directors, Designers, Video Editors, Strategists and Account teams to bring ideas to life.
• Understand different brands, audiences and communication tones and adapt writing accordingly.
• Present and articulate creative ideas and the thinking behind them to internal teams and clients.
• Contribute to brainstorming sessions and proactively bring fresh cultural, social and creative ideas to the table.
• Work on multiple brands and briefs while maintaining quality, consistency and deadlines.
• Stay updated on advertising, culture, social trends and emerging formats to keep the work relevant.