Designation – Graphic Designer (HigherEducation)
Work Mode – In-Office
Role Overview
The Graphic Designer will be responsible for creating compelling, high-quality visual assets that strengthen upGrad’s brand presence across digital, social, web, and other marketing channels. The role combines strong visual design skills, creative thinking, and hands‑on execution, while collaborating closely with marketing, content, product, and creative teams to deliver impactful communication.
Key Responsibilities
- Conceptualize and execute high-quality creatives for digital campaigns, social media, performance marketing, web, events, and branded content.
- Translate campaign objectives and business requirements into clear, engaging, and visually compelling design solutions.
- Develop campaign key visuals, social media assets, banners, landing page creatives, presentations, infographics, and other marketing collaterals.
- Collaborate with marketing, content, product, and video teams to ensure consistency across integrated campaigns.
- Maintain strong adherence to upGrad’s visual identity, brand guidelines, typography, composition, and design standards.
- Work on multiple projects simultaneously, manage priorities, and deliver high-quality assets within agreed timelines.
- Contribute to visual storytelling through thoughtful layouts, imagery, typography, iconography, and motion‑ready design concepts.
- Review creative outputs for accuracy, consistency, and attention to detail before final delivery.
- Stay updated on emerging design trends, digital formats, tools, and creative best practices to bring fresh ideas to the brand.
- Collaborate with external agencies, freelancers, photographers, printers, and other creative partners when required.
- Organize and maintain design assets while ensuring appropriate usage of brand and copyrighted material.
Qualifications & Skills
- Bachelor’s/Master’s Degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
- 2+ years of professional graphic design experience, preferably in a fast‑paced marketing, advertising, media, or digital environment.
- Strong portfolio demonstrating brand campaigns, digital marketing creatives, social media design, presentations, and/or infographics.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro; working knowledge of Figma.
- Strong understanding of digital and social media formats, responsive design principles, and visual storytelling.
- Excellent visual composition, typography, layout, color, and image‑selection skills.
- Ability to understand briefs, provide creative inputs, take feedback positively, and work collaboratively with cross‑functional teams.
- Strong attention to detail, ownership, time management, and ability to deliver under tight timelines.
- A proactive, curious, and growth‑oriented approach to creative problem‑solving.
What You’ll Love About Working Here
- Opportunity to shape the visual identity of a global EdTech leader.
- Creative freedom backed by a data‑driven marketing culture.
- Collaborative, fast‑paced environment that values innovation and growth.
- Access to continuous learning programs through upGrad’s ecosystem.