Graphic Designer & Content Creator

African Sales Company; India; In loco; INR 400.000 - 650.000; Tempo pieno

Descrizione del lavoro

African Sales Company seeks an experienced Graphic Designer and Content Creator to own the end-to-end design and content workflow for ecommerce brands. You will drive visual assets for websites, emails, and social channels, while coordinating with brand teams to align with marketing calendars.

The role requires a strong portfolio, 4–5 years’ experience, and proficiency in Adobe Creative Suite and HTML/CSS. You’ll manage content calendars, digital assets, and seasonal campaigns across multiple

Competenze

• Bachelor’s degree or higher in a creative field.
• 4-5 years’ experience in graphic design and content creation, including mentoring or briefing junior designers/freelancers.
• Strong portfolio demonstrating print and digital work.
• Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); QuarkXPress a plus.
• Proficiency in email marketing software (e.g. Mailchimp, Metrilo).
• Working knowledge of HTML and CSS preferred.
• Solid understanding of layout, typography, print, and web design.
• Strong writing, editing, and proofreading skills for on-brand storytelling.
• Experience growing and managing social media accounts and knowledge of trends.

Mansioni

• Develop and organise incoming content for digital platforms: Instagram, Facebook, emailers, and online/eCommerce assets.
• Create and execute a monthly rolling content plan across brands.
• Design and develop visual assets for eCommerce, blog platforms, and social channels.
• Manage the digital asset library and coordinate asset sourcing with suppliers.
• Produce press packs for new launches and promotions.
• Handle image and video manipulation, formatting, and resizing.
• Develop emailers and Instagram/Facebook Stories content.
• Plan seasonal shoots and content creation campaigns.
• Localise international campaigns for newness and priorities.
• Manage launch calendars quarterly across brand and marketing teams.
• Develop mailer templates and campaigns.
• Take on ad hoc design tasks with multiple briefs and deadlines.
• Report back on database and blog performance.

Conoscenze

Graphic Design

Content Creation

Brand Management

Email Marketing

HTML/CSS

Adobe Creative Suite

Photography

SEO

Analytics

Time Management

Formazione

Bachelor’s degree in a creative field

Strumenti

Adobe Creative Suite

Mailchimp

Metrilo

QuarkXPress

HTML/CSS

Descrizione del lavoro

Home » Graphic Designer & Content Creator

Graphic Designer & Content Creator

• Department: Communication
• Region: Gauteng
• Reporting to: eCommerce Manager

Main Purpose

We’re looking for an experienced Graphic Designer & Content Creator with strong creative skills and a portfolio that demonstrates their passion for eCommerce, graphic and web design, and content management. This is a mid-level role for someone who can take ownership of the full design and content workflow with minimal supervision - from concept to execution - and help carry a busy, fast-moving content calendar across multiple brands and platforms.

Key Result Areas

• Content Creation & Graphic Design (website, emailers, POS items, invitations, etc.)
• Content Planning & Calendar Management
• Performance Reporting

Responsibilities

• Develop and organise incoming content for various digital marketing platforms: Instagram, Facebook, emailers, and other digital real estate (online/eCommerce).
• Independently curate and develop a monthly rolling content plan across brands.
• Design and develop visual assets for eCommerce, blog platforms, and social media.
• Own management of the digital asset library, including working directly with suppliers to acquire appropriate assets for flighting.
• Produce press packs for new launches.
• Handle image and video manipulation, formatting, and resizing.
• Develop emailers and Instagram/Facebook Stories content.
• Plan and execute seasonal visual shoots and content creation.
• Localise international campaigns for newness, novelties, and priorities.
• Own and manage the launch calendar every quarter, coordinating across brand and marketing teams.
• Develop mailer templates and campaigns.
• Take on ad hoc graphic design tasks as needed, managing multiple briefs and deadlines at once.
• Report back on database and blog performance.

Key Metrics You’ll Own

Creative & Content Performance

• Engagement Rate - track how audiences interact with content.
• Reach & Impressions - track visibility of content.
• Follower Growth - monitor audience growth across channels.
• Click-Through Rate (CTR) - evaluate how often viewers click on links or calls-to-action.
• Video Views - track view counts to understand content popularity.
• Audience Demographics - understand age, location, and interests to tailor content.
• Conversion Rate - measure how many viewers take desired actions (e.g. subscribing, purchasing).
• Content Quality & Consistency - assess quality and regularity of content production.
• Brand Mentions & Collaborations - track partnerships and mentions.
• Email Open Rate - track how many recipients open each mailer.
• Mailer Click-Through Rate - measure engagement with links and calls-to-action within emailers.
• Database Growth - monitor growth of the customer/subscriber database over time.
• List Health & Deliverability - track bounce rates, spam complaints, and inbox placement.
• Unsubscribe Rate - monitor opt-outs to flag content or frequency issues early.
• Segmentation Accuracy - ensure mailers are correctly targeted to the right audience segments.
• Campaign Send Performance - report on send volumes, timing, and consistency against the content calendar.
• Revenue/Conversions from Email - track sales or sign-ups directly attributable to mailer campaigns.

Job Qualifications and Skills

• Bachelor’s degree or higher in a creative field (graphic design, visual communication, or related).
• Minimum of 4-5 years’ experience in graphic design and content creation, ideally including some experience mentoring or briefing junior designers/freelancers.
• Strong, up-to-date portfolio demonstrating a wide range of creative projects across print and digital.
• Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); QuarkXPress a plus.
• Comfortable managing multiple brands, briefs, and deadlines simultaneously with minimal oversight.
• Proficiency in email marketing software (e.g. Mailchimp, Metrilo).
• Working knowledge of HTML and CSS preferred.
• Solid understanding of layout, graphic fundamentals, typography, print, and web design.
• Strong writing, editing, and proofreading skills, with the ability to craft compelling, on-brand storytelling.
• Practical experience managing and growing social media accounts, with up-to-date knowledge of platform trends and algorithms.
• Basic photography skills for creating visually appealing content.
• Working knowledge of SEO principles to enhance content visibility.
• Confident using analytics tools to measure and report on content performance.
• Excellent time management and organisational skills, with the ability to work independently under pressure.
• Strong communication and relationship-building skills for working with brand teams, suppliers, and collaborators.